Sitecore Experience Awards

FLSmidth

Project brief

FLSmidth delivers sustainable productivity to the global mining and cement industries through market-leading engineering, equipment and service solutions.

About

FLSmidth

Manufacturing

CHALLENGE

Create a unified platform to increase lead generation, strengthen brand awareness and improve customer experience

  • Consolidate more than 10 subsites and 15 websites
  • Establish a clear brand identity
  • Improve the customer experience, especially on mobile
  • Meet the customer with one face and consistent global communication to create strong customer experience
SOLUTION

Solutions used

OUTCOME

Consolidated 15 sites to one corporate site

  • Increase in exposure of products in a consistent way
  • Significant increase in marketing leads (monthly 1800 leads)
  • Implementation of Thought Leadersection
  • Creation of a looped customer experience flow supported by exposure of relevant articles, products, customers stories, product and service information tagged in an intelligent way
  • Decrease in bounce rate from 65% to 50%
  • FLSmidth.com Supports 100,000 monthly user visits every month
Kraftvaerk

Kraftvaerk

We help our clients reach their true digital potential