Sitecore Experience Awards
Foamglas
SEA category: Most intelligent content optimization
Project brief
To tackle growing competition and changing customer demand, Foamglas is shifting brand perception from basic product information to content based on customer experience, value and usability.
About
Foamglas
Construction
Products
XP
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Sitecore Experience Analytics Tools – xAnalytics
- Sitecore Marketing Automation
OUTCOME
Delivered a multi-region and multi-language corporate website with valuable, customer experience content
- Achieved a huge impact with existing and new visitors: overall traffic up 340%, new users up 356%
- Delivered a 20.8% conversion rate and average 169 contact form submissions per month
- Enabled a federated approach to content with localized content overseen by corporate marketing
- Deployed a component toolbox for editors to focus on storytelling content creation
- Developed a solution finder that offers technical, marketing and TCO to show how Foamglas fits building requirements
The Reference Belgium
The Reference Belgium
The Reference and Sitecore - Together towards lasting momentum.