GROHE created a digital experience hub with Sitecore

GROHE, a leading global brand for bathroom solutions and kitchen fittings, has long participated in some of the industry's largest events. As one of the biggest players in the sanitation space, they have appeared at many fairs, trade shows, and other venues, all of which were disrupted during COVID-19. As an alternative to participating in the ISH trade fair, the GROHE brand created its own digital experience hub called "GROHE X," which is a digital platform unique to the sanitary industry.