Sitecore Experience Awards

ICF

SEA category: Most intelligent content optimization​
Project brief

ICF, a global consulting and digital services company, dramatically improves its user experience by applying key content elements through intelligent automation and a resilient infrastructure.

About

ICF

Professional Services

North America

Products

XP

CHALLENGE

Build a more efficient, effective and resilient website

  • Develop single architecture, different modes of presentation
  • Make content easier to find through better user experience, on-site search, and SEO
  • Create custom content experiences
  • Serve up more relevant content experiences across pages
  • Reduce overhead
SOLUTION

Solutions used

OUTCOME

Developed an effective, resilient web content strategy

  • Created a contextual element approach with intelligent automation, streamlined workflows and processes for automating featured content
  • Increased traffic to all “Insights” pages from organic search by 16%; subpages, excluding top-level landing page, by 12%
  • Boosted sessions 25%; pages/session 10%; and average session duration 11%
  • Expanded number of sales inquiries by 88% with a 50% conversion rate
  • Grew gated resource form fills by 91% with a 52% conversion rate
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