Sitecore Experience Awards
Institute of Food Technologists
SEA category: Most intelligent content optimization
Project brief
Institute of Food Technologists`new website elevates its new brand identity with a redesigned approach to its member experience, increasing engagement and content consumption.
About
Institute of Food Technologists
Agriculture
Products
XP
XM
CHALLENGE
Redesign site to better empower members to discover valuable content
- Provide users clearer pathways to relevant content
- Streamline navigation and information architecture
- Create efficient user pathways
- Establish mindful content-gating
- Cross-promote member benefits
- Incorporate bolder calls to action
- Develop roadmaps for key conversions
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Integrations include:
- Azure PaaS
- Personify AMS
- Coveo
OUTCOME
Elevated new brand identity
- Developed AI-powered search for member-driven experience
- Collected behavioral data
- Conducted in-person user testing to inform information architecture and content strategy modifications
- Increased member engagement
- Grew content consumption
- Engaged visitors in qualitative survey
Velir Studios Inc.
Velir Studios Inc.
We create Sitecore-powered digital experiences that connect people and elevate brands.