Sitecore Experience Awards

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Institute of Food Technologists

SEA category: Most intelligent content optimization
Project brief

Institute of Food Technologists`new website elevates its new brand identity with a redesigned approach to its member experience, increasing engagement and content consumption.

About

Institute of Food Technologists

Agriculture

Products

XP

XM

CHALLENGE

Redesign site to better empower members to discover valuable content

  • Provide users clearer pathways to relevant content
  • Streamline navigation and information architecture
  • Create efficient user pathways
  • Establish mindful content-gating
  • Cross-promote member benefits
  • Incorporate bolder calls to action
  • Develop roadmaps for key conversions
SOLUTION

Solutions used

OUTCOME

Elevated new brand identity

  • Developed AI-powered search for member-driven experience
  • Collected behavioral data
  • Conducted in-person user testing to inform information architecture and content strategy modifications
  • Increased member engagement
  • Grew content consumption
  • Engaged visitors in qualitative survey
Velir Studios Inc.

Velir Studios Inc.

We create Sitecore-powered digital experiences that connect people and elevate brands.