Sitecore Experience Awards

Jacksons fencing logo

Jacksons Fencing

Honorable Mention

Project brief

Jacksons Fencing was established in 1947 and is now a leading UK manufacturer of metal and wooden garden fencing, gates and accessories. Jacksons offer a complete range of deluxe timber and metal fencing products, using only the finest timber and steel materials and a specialist Jakcured treatment process so its products are guaranteed for 25 years.

About

Jacksons Fencing

Manufacturing

CHALLENGE

Heavily focused on ROI

  • Seamlessly migrate to an E-commerce solution
  • Improve customer experience across all devices –particularly mobile
  • Improve navigation across all devices
  • Increase mobile goal conversion & revenue
  • More fluid and contextual user journeys
  • Support online account management and payment options
  • Personalize experience
  • Create omnichannel experience
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP 8.2)
  • Sitecore Experience Database (xDB)
  • Sitecore Experience Manager (XM)
  • Sitecore Email Experience (EXM)
  • Sitecore Federated Experience Manager (FXM)
  • Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
OUTCOME

MoM revenue growth up 20%

  • YoY growth up to 45% in some months
  • 2019 growth revenue up by 93% compared to previous year
  • Conversion rates up 24%
  • E-commerce conversions up 58%
  • Transactions up 86%
  • Revenue +15%
  • Goal completions +111%
  • Goal conversion rates +79%
  • Abandoned rate down 3%
  • Website signup up 25% through social & guest checkout
See the project
Sagittarius

Sagittarius

Creating Experiences That Convert
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