Sitecore Experience Awards

Kaufmann

Project brief

Kaufmann’s mission is to offer quality apparel for men. Focus is on good quality and extraordinary service. Kaufmann’s overall vision is to create the perfect customer experience at all contact points.

About

Kaufmann

Retail

EMEA

Products

XM

XP

CHALLENGE

Provide a unique shopping experience

  • Customers demand personalization
  • Create visual merchandising
  • Manage content
  • Provide notifications based on behavior
  • Personalize across all sales channels
  • Implement omnichannel experience
SOLUTION

Solutions used

OUTCOME

Create personalized experience

  • Conversion rate growth up 40%
  • Increase digital business from 2% to 15%
  • Implemented omnichannel
  • Focus on customer journey
See the project
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