Customer Award

Kerzner

Hospitality event attracts record audience with Sitecore

Luxury hotelier Kerzner International uses composable Sitecore solution to reach a global audience of millions

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Category Winner

Best Use of Data to Connect the Experience

3x

Faster to enable interactive content

23000

Assets migrated to Sitecore Content Hub DAM

>200

Modular content asset templates created

2x

Higher personalization-driven page conversions

64%

Surge in location-based abandoned booking conversions

>45%

Smaller average image sizes on initial page load

>20%

Higher average Google Lighthouse scores

Project brief

One of the most prestigious hospitality events of the year saw luxury hotel developer, Kerzner International, launch Atlantis The Royal, the latest addition to its group of ultra-luxury hotels and destination resorts. The live, three-day event, featuring Beyoncé and thousands of celebrity guests, was brought to a global audience using Sitecore SaaS and composable digital technology. Overall, the event generated 55 billion social media impressions and millions of website sessions.

Kerzner website screenshot

About

Kerzner International

Travel and Hospitality

EMEA

Products

XP

Content Hub DAM

XM

Challenge

Achieving differentiation in a global market

With a launch that attracted extensive media coverage, luxury hotel and resort owner Kerzner sought to reach a wide, global audience. Both understanding the needs and interests of potential visitors and then giving them a unique and exceptional experience would be key to success. Kerzner wanted to improve the way it manages and delivers content across all its digital channels. A data-driven personalization strategy would also be critical to ensuring the experience at a Kerzner hotel or resort would not only surpass its competitors, but also engage visitors who were thinking about making a booking.

Solution

Composable Sitecore architecture and advanced analytics

Having seen significant customer engagement and retention benefits from its Sitecore-based digital platform for its other venues, Kerzner decided to build on that success. Kerzner selected Sitecore solution partners RelevantEdge ApS and Include ApS to enhance its Sitecore Experience Platform with advanced, micro-analytics dashboards and Sitecore’s composable Content Hub DAM, respectively. Kerzner uses Sitecore Content Hub to produce and simultaneously update its mobile applications, mailings, and websites with the same content, including hundreds of new pages about Atlantis The Royal. By integrating Sitecore Digital Rights Management with Sitecore Content Hub, Kerzner is seamlessly managing licensed celebrity-related content.

With advanced micro-analytics, Kerzner is personalizing customer engagement based on website visitor location, behavior, and interests. This is especially effective on high-traffic pages where user journeys focus on room, restaurant, and marine water park bookings. Thanks to Kerzner’s Sitecore-powered, composable digital platform, the company also quickly and seamlessly integrated associated applications such as RelevantEdge Machine Learning and organic keyword analytics.

Outcome

Better engagement, more revenue

In addition to attracting millions of social media impressions and website visits, Kerzner has seen a two-fold increase in personalization-driven page conversions and an eight-fold increase in conversions when personalization is used to target booking abandonments. Further revenue-generating improvements include a 64% increase in location-based abandoned booking conversions. Website performance has also improved with server response 13 times faster.

With Sitecore, Kerzner’s digital team reduced the time needed to stand up the new website for the Atlantis the Royal grand opening by half and time to enable interactive content by three times. Over 200 modular content assets were created and delivered in a personalized way in real-time to customers engaging with the various digital Atlantis The Royal touchpoints.

Further improvements with Sitecore Content Hub DAM include 45% smaller average desktop image sizes on initial page load, and 71% smaller average mobile image sizes on initial page load. This has helped to improve Google Lighthouse scores for desktop and mobile by 20% and 23% respectively. Around 23,000 assets, including all image alt text information, language variations and meta tag information, have been migrated into Sitecore Content Hub.

WHAT THEY SAID
Expanding our Sitecore deployment delivered stunning results for the launch of Kerzner’s newest ultra-luxury hotel and is helping Kerzner deliver competitor-beating digital experiences that increase customer engagement and grow revenue.

Willem Both

Executive Vice President of IT

Kerzner International