SITECORE EXPERIENCE AWARDS

Knauf UK GmbH

Honorable Mention

Project brief

Knauf UK GmbH is one of the leading manufacturers of gypsum-based building materials in the UK. It has two manufacturing plants in the UK - one in Kent and one in North East Lincolnshire.

About

knauf uk gmbh

Manufacturing

CHALLENGE

Give easier and more effective access users to access both product and system information

  • Segment key audience types according to context of their visit to improve the delivery of content
SOLUTIONS

Solutions used

  • Sitecore Experience Platform (XP 9.1.2)
  • Sitecore Experience Database (xDB)
  • Sitecore Email Experience Manager (EXM)
  • Sitecore xConnect
  • Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
  • Sitecore Experience Manager (XM)
  • Integrations include:
    • Microsoft Azure for PaaS
    • Bespoke PIM system for feeding latest product data to the site
    • Ucommercefor dynamically populating product pages
OUTCOME

Transformed the company's online presence

  • Reflects the latest technology
  • Deliver more product data and product pages to the online audience than ever before
  • Improved customer experience online
  • Enable ecommerce for a future goal to sell product & systems directly from their website
  • Bounce rates decreasing by 11% YoY, in one month alone
  • Significant cost efficiencies up to 28% due, in part, to lack of servers to maintain
  • Over 200 product pages with significantly more data now available to clients
See the project
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