Sitecore Experience Awards

MDA National Insurance

SEA category: Most intelligent content optimization​
Project brief

By switching focus from product to customer need and creating a stunning new website and personalized experience, MDA has increased customer engagement, interest and lead conversion.

About

MDA National Insurance

Financial Services

Products

XP

CHALLENGE

Create a more modern, consumer-like website with better brand accessibility

  • Increase conversion of new members from the Healthcare Professional (HCP) community
  • Simplify product benefit communication to a diverse, sophisticated but time-lacking audience
  • Shift focus from “what the business provides” to “what the customer needs”
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP 9.1)
  • Sitecore Experience Database (xDB)
  • Sitecore Experience Accelerator (SXA)
  • Sitecore Email Experience Manager (EXM)
  • Path Analyzer
  • Sitecore Marketing Automation
  • Sitecore Experience Analytics Tools - xAnalytics
  • Sitecore Services
  • Integrations include:
    • Microsoft Azure PaaS
OUTCOME

Produced a stunning contemporary-brand site with responsive, user-focused, content-led design

  • Raised ROI through improved conversion
  • Increased users by 54%, page views by 94%, sessions by 41%, average pages per session by 59%
  • Reduced bounce rate by 50%
  • Gave users a better experience with relevant content, personalized messaging
  • Increased accessibility with a content-driven, responsive website
  • Connected with younger audiences via modern, less stodgy design, and SM integration
  • Optimized information flow, automated tasks, reduced overhead
  • Minimized reliance on IT, enabled more direct content management especially from marketing
See the project
PING Works

PING Works

Creative Digital Technology
Case Study

Case Study: Oney Bank Increased Customer Engagement With Sitecore

Customers of Oney Bank are getting a more personalized and engaging experience from a new Sitecore website that improves access to information and self-service features.

Case Study: Oney Bank Increased Customer Engagement With Sitecore
Case Study

Case Study: Dentons Increases Traffic & Conversions With Sitecore

Learn how Dentons increased their website traffic & conversions with Sitecore.

Case Study: Dentons Increases Traffic & Conversions With Sitecore
Case Study

SME Bank Drives 50 Percent More Conversions and 70 Percent Productivity Gain

Sitecore personalization helps Canadian Western Bank increase conversion leads by 50% and productivity by 70%--and create new full-service client relationships

SME Bank Drives 50 Percent More Conversions and 70 Percent Productivity Gain
Case Study

Case Study: Comgest Increased Customer Engagement With Sitecore

Learn how Congest increased customer engagement with Sitecore.

Case Study

Case Study: Kaufmann Grew Conversions 40% With Sitecore

Read how Kaufmann used Sitecore to create a personalized experience, increasing digital business from 2% to 15% and growing conversions 40%.

Case Study

Case Study: Van Lanschot Tripled Their Conversions With Sitecore

Van Lanschot delivers standout customer experiences thanks to personalization technology from Sitecore. A personal approach drives engagement and boosts conversions at the private bank.

Case Study: Van Lanschot Tripled Their Conversions With Sitecore
Case Study

Case Study: Institute of Food Technologists Increased Member Engagement with Sitecore

Institute of Food Technologists’ new Sitecore website elevates its new brand identity with a redesigned approach to its member experience, increasing engagement and content consumption.

Case Study: Institute of Food Technologists Increased Member Engagement with Sitecore
Case Study

Case Study: Safeco Insurance Increased Engagement by 33% with Sitecore

Learn how Safeco Insurance were able to increase their Engagement by 33% with Sitecore

Case Study: Safeco Insurance Increased Engagement by 33% with Sitecore