CASE STUDY

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Transforming the Microsoft Partner Network

How a multi-year roadmap to a seamless, end-to-end content lifecycle with Sitecore XP, Content Hub, and Sitecore AI transformed conversion and engagement rates.
Project brief

Visitors can find what they want in three clicks

The Microsoft Partner Network (MPN) is one of the world’s largest partner ecosystems with 6.6 million unique visitors and 56 million page views per year across 100+ markets and 11 languages. Partners include large global brands like IBM and Accenture, all the way down to one-person operations. Partners are critical to Microsoft’s success. With such a large and changing audience, Microsoft had to ensure it could use the MPN website to deliver personalized content to the right person at the right time.

About

Microsoft

IT and Telecom

North America

Products

XP

Content Hub

CHALLENGE

Manage the content lifecycle

  • Improve personalization at scale
  • Vast and often unmanageable array of siloed content
SOLUTION

Solutions used

OUTCOME

Speeding up content management with personalization at scale

With this multi-year effort, Microsoft has built a seamlessly integrated, end-to-end solution that has transformed content management and personalization at scale. It helps teams work faster and smarter, speeds up and simplifies personalization, and provides greater insight into effectiveness. Unknown MPN site visitors were cut to 11%, and 19% of members converted to paying partners. In six months, personalization drove 940 highly qualified leads to tele-sales.

  • 30% faster to build experiences
  • 35,000 content assets
  • 244% higher engagement
What they said
The end-to-end Sitecore XP and Content Hub solution has enabled Microsoft to develop a world-class platform that delivers high-quality, personalized and targeted content to millions of partners across the world.

Nicol Chadek

Director of Digital Marketing Operations

Microsoft

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Avanade

Delivering the best customer experiences on the world's most trusted cloud platfrom