CASE STUDY
Transforming the Microsoft Partner Network
Visitors can find what they want in three clicks
The Microsoft Partner Network (MPN) is one of the world’s largest partner ecosystems with 6.6 million unique visitors and 56 million page views per year across 100+ markets and 11 languages. Partners include large global brands like IBM and Accenture, all the way down to one-person operations. Partners are critical to Microsoft’s success. With such a large and changing audience, Microsoft had to ensure it could use the MPN website to deliver personalized content to the right person at the right time.
About
Microsoft
IT and Telecom
North America
Products
XP
Content Hub
Manage the content lifecycle
- Improve personalization at scale
- Vast and often unmanageable array of siloed content
Solutions used
- Sitecore Experience Platform™ (XP 9)
- Sitecore Content Hub™
- Sitecore AI – Auto Personalization
- Sitecore Experience Database™ (xDB)
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, Profile)
Speeding up content management with personalization at scale
With this multi-year effort, Microsoft has built a seamlessly integrated, end-to-end solution that has transformed content management and personalization at scale. It helps teams work faster and smarter, speeds up and simplifies personalization, and provides greater insight into effectiveness. Unknown MPN site visitors were cut to 11%, and 19% of members converted to paying partners. In six months, personalization drove 940 highly qualified leads to tele-sales.
- 30% faster to build experiences
- 35,000 content assets
- 244% higher engagement
The end-to-end Sitecore XP and Content Hub solution has enabled Microsoft to develop a world-class platform that delivers high-quality, personalized and targeted content to millions of partners across the world.