Sitecore Experience Awards

Nelsons Natural World

Project brief

Nelsons Natural World is one of the UK's leading and Europe's longest established manufacturer of natural healthcare products.

About

Nelsons Natural World

Retail

Products

XP

XM

CHALLENGE

Create an exceptional user experience for Nelsons' multinational websites

  • Increase brand awareness
  • Inspire their audience with their vision to lead a healthier life
  • Optimize the website to build search visibility and drive traffic
  • Add different language variations for better engagement across their global territories
  • Site was not optimized for mobile
  • Language versions had to be created individually
SOLUTION

Solutions used

OUTCOME

Rolled out an engaging and professional global website that reflects their brand values across all of their markets

  • 55% increase in new users
  • 52% increase in sessions
  • 196% increase in clicks to retailers
  • 45% decrease in bounce rate
  • Easily deliver new language versions of sites as they open up in new markets
  • Simpler means for content editors to share content and components across multiple brands and locations
See the project
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