Sitecore Experience Awards

Scope

SEA category: Most impactful human connections in a changing world​
Project brief

With accessibility as its watch-word, the new Scope website is making access to vital information and support for disabled people faster, easier and more personalized.

About

Scope

Nonprofit

Products

XP

Connectors

XM

CHALLENGE

Empower audiences to go online for quality information, advice and self-sufficiency

  • Support shift towards more digital and online accessibility for disadvantaged people
  • Present a zero-discrimination platform with no less than 100% accessibility
  • Increase donor conversion; inspire, support and drive recurring donations and fundraisers
  • Provide a solution for staff to unify content related to sharing, publishing, editing and advice
SOLUTION

Solutions used

OUTCOME

Acts as an online accessibility best practice standard for other UK charities, businesses

  • Access to support increased by 24% with bounce rate down to 8% (mobile by 9%)
  • Simplified processes with 39% cut in search refinements
  • Reduced pages from 1,720 to 450
  • Inspired 20% more fundraising page visitors to become more engaged
  • Facilitated meaningful support search far exceeding WCAG 2.0 accessibility standards
  • Made most important content quick to find with search-driven contextual advice
  • Factored in barriers like old technology and poor internet so whole site loads 44% faster
  • Acts as an online accessibility best practice standard for other UK charities, businesses
See the project
Please, can I congratulate you all for the new website. It's fully accessible with a screen reader as well.

Site visitor feedback

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