Limitless commerce
Future-proof your ecommerce strategy by enabling the delivery of engaging, personalized, and composable ecommerce experiences everywhere your customers are.
Turn touchpoint to checkout
Consumers and B2B buyers expect retailers to meet them wherever they want to shop. And because you can't always predict the places your customers will be, you need to adapt quickly. Composable commerce future-proofs your strategy, helping you manage ecommerce across any channel–from one place.
Benefits of limitless commerce
Implement faster
Make changes quickly and often, delivering value faster than ever before. According to Gartner, organizations that adopt a composable approach implement new features 80% faster than the competition.
Scale infinitely
Composable commerce’s lean, agile architecture allows you to quickly and easily scale the types of experiences that resonate with customers the most.
Unlimited flexibility
Use existing solutions or choose new components that best fit your needs—meaning you deliver the speed and flexibility buyers expect while taking control of your supply chain and ecommerce experience.
Don’t just centralize—strategize
6touchpoints are used on average by customers when making a purchase.
67%shoppers expect to purchase online and pick up in-store.
49%potential increase in order rates when commerce is expanded to three or more channels.
Featured stories
What industry experts say
REPORTER
TITLE
IDC MarketScape: Worldwide Enterprise Headless Digital Commerce Platforms 2024 Vendor Assessment
IDC MarketScape: Worldwide B2B Digital Commerce Applications for Midmarket Growth 2023–2024 Vendor Assessment.
Frequently asked questions
Composable commerce is a development approach that selects best-of-breed commerce components and combines or 'composes' them into a custom application built for specific business needs and engaging user experiences.
A composable approach allows companies to use various vendors who offer robust, comprehensive functionality for the one thing they do, rather than relying on one vendor to produce standard functionality as a one-size-fits-all offering.
Learn more about composable commerce and MACH architecture (Microservices, API-first, Cloud-native, Headless).
A composable approach allows companies to use various vendors who offer robust, comprehensive functionality for the one thing they do, rather than relying on one vendor to produce standard functionality as a one-size-fits-all offering.
Learn more about composable commerce and MACH architecture (Microservices, API-first, Cloud-native, Headless).
Traditional monolithic commerce platforms feature more tightly coupled features and services as an all-in-one bundle, discouraging integrations with existing systems and other best-of-breed packaged business capabilities (PBCs) and microservices.
Moving to composable commerce eliminates your risk of buying basic out-of-the-box capabilities and gaining more control over the functionality and performance of your application.
Composable commerce is:
Modular: Each PBC can be deployed independently, both eliminating risks associated with tight coupling of services and offering flexibility to swap modules out over time.
Open: Built on open standards, integration patterns and extensibility models, composable commerce platforms encourage easy integrations and customization.
Flexible: Composable commerce solutions deliver the flexibility and adaptability needed to extend to new customer types, channels, and markets, and to build customer journeys that resonate with new and existing audiences.
Business-focused: All necessary tools and capabilities for both business buyers and development teams are available, offering full control over the iteration and innovation process at a lower cost and risk to the entire digital commerce ecosystem.
Moving to composable commerce eliminates your risk of buying basic out-of-the-box capabilities and gaining more control over the functionality and performance of your application.
Composable commerce is:
Modular: Each PBC can be deployed independently, both eliminating risks associated with tight coupling of services and offering flexibility to swap modules out over time.
Open: Built on open standards, integration patterns and extensibility models, composable commerce platforms encourage easy integrations and customization.
Flexible: Composable commerce solutions deliver the flexibility and adaptability needed to extend to new customer types, channels, and markets, and to build customer journeys that resonate with new and existing audiences.
Business-focused: All necessary tools and capabilities for both business buyers and development teams are available, offering full control over the iteration and innovation process at a lower cost and risk to the entire digital commerce ecosystem.
Composable commerce has the potential to transform your business's processes and overall performance. A few of the key benefits of composable commerce are:
- Agility: Gain a flexible environment that allows you to pivot, switch gears, and deliver better customer experiences without heavy reliance on IT.
- Plug-and-play convenience: Modular architecture enables new features to be launched quickly and easily with minimal fuss and disruption.
- Scalability: Lean, agile architecture allows businesses to quickly and easily scale the types of experiences that resonate with customers.
- Faster time to market: Light architecture featuring decoupling of the frontend from the backend experience enables rapid innovation.
The flexibility of composable commerce architecture, and modular architecture in general, allows businesses to use and develop only the features and functionality necessary to run their business. These applications are often leaner, faster, and more flexible. To work even faster and deliver an experience that’s far superior, this commerce development approach lets you seamlessly combine different best-of-breed components, from content management to payment processing, throughout your technology stack and ecommerce platform.
Microservices are a way in which an application is or can be broken down into small functions or features. Microservices are distributed and loosely coupled so that changes to one service won’t break the entire app. This allows frontend and backend development teams to rapidly implement new components or capabilities to an application within the tech stack to meet business requirements as the business's needs change.
Composable commerce is built around a modular approach, which means each autonomous component of the commerce solution is pluggable and can be replaced at any time without affecting the other parts of the system. This provides greater scalability and flexibility for businesses, while the agile architecture allows businesses to quickly and easily scale their commerce system to create the types of customer experiences that resonate.
Composable commerce allows companies to build an ecommerce business and digital experiences that are both business-centric and customer-first. It provides consistency across channels, the building blocks to create exceptional and relevant experiences from social media to in-store to B2B dealer portals, and the opportunity to boost customer loyalty as well as revenue.
Use cases
Explore the possibilities
Modernize your DX
Bring together technology, process, and strategy to drive business results and more value for your customers.
Manage global content
Craft content that matters, manage it with precision and share it with the world.
Optimize with data
Analyze, improve, and optimize your website for a better user experience that gets results.