Digital asset management integration: The basics

A world of possibility awaits marketers who integrate DAM with other cloud tools and platforms in their ecosystem.

5 minute read

3D rendering abstract background

Poor digital asset management is both common and costly. An integrated digital asset management (DAM) platform not only centralizes, organizes, streamlines, categorizes, and stores the entirety of an organization’s media assets, but also provides a comprehensive marketing system solution that allows marketing teams to: Add new versions of assets as they are created to support additional marketing channels. Brand management is one of the key use cases for digital asset management software. Sitecore Content Hub DAM is a best-in-class automated digital asset management solution that enables marketers to centralize all digital content and deliver assets to any customer touchpoint.

AI Summary
CHAPTER 1

What is an integrated DAM?

Photos, videos, and audio files fuel digital marketing — from social media to podcasts, and CRM and advertising campaigns. But the process of managing brand assets and content creation workflows has become a major pain point for marketing teams everywhere. Poor digital asset management is both common and costly. For example, when stakeholders can’t locate campaign assets in an organization’s media library, creative teams are tasked with recreating the same brand assets multiple times. A global study found that marketers are forced to waste nearly seven hours each week — or almost 330 hours a year — on pure duplication of work.

Fortunately, there is a solution. An integrated digital asset management (DAM) platform not only centralizes, organizes, streamlines, categorizes, and stores the entirety of an organization’s media assets, but also provides a comprehensive marketing system solution that allows marketing teams to:

  • Rapidly and easily search, browse, find, and share assets — including distributing secure links to external team members such as freelancers and contractors. This capability is significantly superior to conventional document management software, allowing teams to repurpose digital assets when relevant and necessary.
  • Simply add new versions to the DAM system in real-time as they are created. This means no more version control nightmares.
  • Add new versions of assets as they are created to support additional marketing channels.
  • Upload assets and templates with various extensions, so that other team members can download and use them across multiple campaigns, channels, and devices.
  • Simultaneously distribute assets across multiple channels. For example, at the exact same instant a new slogan can go live on a website and social media feeds.
  • Add complex metadata to assets such as geographical location and language, so that teams know how, where, and in what context each asset is used.
  • Add digital rights management (DRM) information to assets, in order to govern and control permissions and access to licensed and copyrighted material.
  • Batch edit, download, and delete assets — the digital asset management system picks up the slack and streamlines workflows, saving hours and hours of tedious manual work, and reducing human errors.
  • Ensure brand consistency (more on this in the next section).
CHAPTER 2

Digital asset management for brand consistency

Brand management is one of the key use cases for digital asset management software. On today’s highly fragmented and modular digital customer journey, brand consistency is extremely important. Customers want to clearly know and comfortably feel that they are always dealing with a single, trustworthy business or service provider. Research has found that:

  • 63% of companies say that delivering a consistent branding experience impacts whether or not a deal is closed.
  • 50% of companies say that customers expect great design and cross-channel consistency from their brand.
  • 25% of companies say consistent branding contributes to their overall revenue growth.

A DAM solution enables marketers to establish a single source of truth and stay on-brand across all channels and touchpoints. Not only does this benefit the digital experience, but it is also critical for ensuring compliance with brand guidelines, messaging styles and regulations (e.g. vocabulary, spelling, pricing, disclaimers, trademarking, and other elements), which can differ dramatically between countries.

For example, one of the world’s largest professional services firms is leveraging digital asset management integration to deliver a unified user experience and consistent brand representation across 280 marketing websites. Without a great DAM solution, this would be an impossible ambition. With a DAM solution, it is a day-to-day practical reality.

CHAPTER 3

How are integrated DAMs different from regular DAMs?

The latest digital asset management software is designed to work in harmony with a company’s existing apps via APIs. An integrated DAM solution offers another level of functionality and versatility for marketers, allowing businesses to seamlessly connect with other cloud-based solutions for example, Microsoft or other software providers in their ecosystem. By leveraging DAM integrations, organizations have the freedom to configure their tech stack to suit their unique business requirements. Examples of custom integrations include:

One of the world’s largest professional services firms is leveraging digital asset management integration to deliver a unified user experience and consistent brand representation across 280 marketing websites.
CHAPTER 4

Product Information Management (PIM) and e-commerce

Integrating DAM software with product information management is a key strategy for organizations looking to scale quickly and reach new markets. Marketing teams can sync data between digital assets and associated product content to provide customers with more relevant and impressive content experiences.

While this is valuable and important for all companies, it is especially crucial in e-commerce as many customers will not reach out (via chat, email, phone, or other remote channels) to get more information. If the accurate product details they need are not easily available on-demand, they will head for a competitor.

CHAPTER 5

Content enrichment and distribution

Enriched content improves the discoverability of products. When product data is available in various formats including SKUs from ERPs, product information from PIM and digital sset management, pdfs, spreadsheets, social media content, and customer review sites, the overall customer experience is elevated.

CHAPTER 6

A digital asset management platform makes the impossible, possible

For a growing number of successful marketers, a digital asset management system that seamlessly integrates with other tools and platforms in the ecosystem is not just an important piece of their martech puzzle. A DAM platform is fundamental to project management, making what was previously impossible — and in some cases even unthinkable — both real and easy (and really easy).

CHAPTER 7

Explore Sitecore Content Hub DAM

Sitecore Content Hub DAM is a best-in-class automated digital asset management solution that enables marketers to centralize all digital content and deliver assets to any customer touchpoint. Marketers can easily:

  • Leverage digital asset management integrations and connect to any content source, in order to store, manage, and enrich assets for various content destinations.
  • Use AI assistance to help teams locate and share any digital asset with lightning speed.
  • Dial into specific content modelling and commercial needs, so that teams do not have to change or compromise the way they work.
  • Take advantage of an app connector that allows teams to work in their favorite apps and maintain total control.

Request a personalized demo for you and your team. Discover how Sitecore Content Hub DAM can help your brand deliver exceptional experiences.

You may also like