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A use case forsitecore ai
  1. SitecoreAI™
  2. ❯Use cases
  3. ❯Drive your outcomes
  4. ❯Deliver unique on-property experiences for guests

Deliver unique on-property experiences for guests

The moment a guest steps on property, their needs change. SitecoreAI™ recognizes the signals, a lobby QR code, the wifi login, a property-only page, and reshapes your site around their stay: amenities, dining, and the front desk instead of another booking pitch.

Conversion optimizationConversion optimization|Audiences intelligenceAudience and insights|Travel and Hospitality
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Deliver Unique Experiences
The problem

Your site keeps selling a stay the guest already owns.

Your website is built to win the booking. But the guest who just checked in wants something else: spa hours, a dinner table, the front desk.

Show them the booking homepage and you bury what they came for. You also miss the spend that happens during the stay, dining, spa, activities.

A booking site and an on-property guide are two different jobs, and most teams build only the first. SitecoreAI closes the gap: it recognizes when a guest is on property and switches the experience to match.

How SitecoreAI Helps

The moment a guest arrives, your site stops selling and starts serving.

SitecoreAI page personalization enables you to serve the guest standing in your lobby. They scan a QR code and land on a page built for their stay: dinner tonight, spa booking, front desk one tap away. The sales pitch steps aside, and on-property spend grows.

Here's how. In the page builder, you create an on-property version of your page, called a variant. Three ready-made conditions tell SitecoreAI when to show it: a UTM value condition spots guests arriving from a tagged QR code, a first referrer condition spots the wifi welcome page, and a page view condition spots a short URL shared only on-site.

Any one signal flips the page. It happens before the page loads, so guests see the right version from the start.

Meet guests where they are and on-property engagement climbs: more dinner reservations, more spa and activity bookings, fewer calls to the front desk for basics, and guests who feel looked after from check-in to checkout.

How it works

Build once. Launch everywhere. Stay in control.

  1. 1

    Serve, don't sell

    Point the hero and main buttons at amenities, onsite dining, and the front desk. Tuck away the booking content a checked-in guest no longer needs.

  2. 2

    Tag your entry points

    Add the UTM tag to lobby and in-room QR codes, confirm the wifi redirect, and put the short URL on signage. These are the signals the page listens for.

  3. 3

    Measure and improve

    Compare the on-property page against the default. Track dining, spa, activities, and front-desk contact, then do more of what works.

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すべてのアセットをタグ付けし、すぐに見つけて活用できる状態に

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Expand your presence

AI検索結果における信頼性を確立し、維持する

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Drive your outcomes

あらゆるやり取りを一人ひとりに合わせたものに

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Expand your presence

わずか数クリックでウェブサイト全体を翻訳

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See SitecoreAI multisite management in action

Manage every website from one platform

Discover how SitecoreAI helps global teams launch, govern, and manage multiple brand, market, and campaign sites from one instance while sharing content, reducing costs, and maintaining brand consistency.

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ScrunchのAgent Experience Platformは、Sitecore社の製品であり、ブランドが人間とAI検索に最適化するのを支援します。

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