AI is rewiring the rules of marketing. Join us at Symposium 2026, our annual global conference for digital leaders.
AI is rewiring the rules of marketing. Join us at Symposium 2026, our annual global conference for digital leaders.
主要コンテンツにスキップ
Sitecore
デモを申し込む

検索

デモを申し込む
A use case forsitecore ai
  1. SitecoreAI™
  2. ❯Use cases
  3. ❯Drive your outcomes
  4. ❯Recommend the next destination

Recommend the next destination

Every visitor browses with a trip in mind. SitecoreAI™ learns what each one is drawn to and puts the destinations and packages they're most likely to book front and center, turning inspiration into a booking.

Conversion optimizationConversion optimization|Audiences intelligenceAudience and insights|Travel and Hospitality
Request a SitecoreAI demo
Recommend the next destination
The problem

A homepage built for everyone speaks to no one.

Travelers arrive ready to be inspired. A one-size homepage sends them away.

The honeymooner and the business traveler see the same handful of destinations. Hand-picked features go stale before the season turns. Most visitors browse once, find nothing that fits, and leave, taking the demand you paid for with them.

The trip they'd book is usually on your site. It's just not on their screen. SitecoreAI closes the gap: it reads what each visitor browses and brings the right trips forward, automatically.

How SitecoreAI Helps

Let each visitor’s behavior choose the destinations they see.

SitecoreAI affinity personalization enables your site to learn what each visitor loves. As they browse, SitecoreAI builds preference scores called affinities: beach or city, luxury or budget, family or solo. There's nothing to tag and no rules to write; the scores update as visitors click.

Add the ready-made affinity condition to a personalized component and your recommendations reshape per visitor. The destinations, packages, and offers that fit them best rise to the top.

Picture a visitor who keeps viewing beach resorts. Next visit, the hero and featured trips lead with sun and sand. A business traveler browsing city hotels sees a different set entirely. And there's no separate recommendation engine to buy: the signals already live in the platform.

Customers like Aer Lingus lifted conversions on homepage destination promotions by 150% with Sitecore personalization.

How it works

Build once. Launch everywhere. Stay in control.

  1. 1

    Add the personalization

    Use the built-in affinity condition so the component leads with the trip types each visitor cares about.

  2. 2

    Let it adapt in real time

    As visitors browse, their scores update and the recommendations follow. No weekly hand-curation.

  3. 3

    Measure and refine

    Compare the personalized component against a static version, track bookings, and keep what wins.

Customer spotlight

A woman in a red blouse is looking at a magazine and a teenager is looking at a tablet while they are on a plane
Customer SpotlightAerLingus logo

Aer Lingus turns browsing data into booking growth

Ireland's national carrier replaced static homepage banners with destination recommendations shaped by each traveler's search history, lifting destination promotion conversions by 150% with a marketing ROI of about 800%.

See more ways to use SitecoreAI
SitecoreAI DAMとその機能に関する図

Expand your presence

すべてのアセットをタグ付けし、すぐに見つけて活用できる状態に

ユースケースを見る
sitecoreとscrunchのロゴが入った画像

Expand your presence

AI検索結果における信頼性を確立し、維持する

ユースケースを見る
SitecoreAIのオーディエンスおよびインサイト機能を使用してパーソナライズされたウェブサイトを示す図

Drive your outcomes

あらゆるやり取りを一人ひとりに合わせたものに

ユースケースを見る
複数の言語を持つサイトの図

Expand your presence

わずか数クリックでウェブサイト全体を翻訳

ユースケースを見る
すべてのユースケースを見る

See SitecoreAI multisite management in action

Manage every website from one platform

Discover how SitecoreAI helps global teams launch, govern, and manage multiple brand, market, and campaign sites from one instance while sharing content, reducing costs, and maintaining brand consistency.

SitecoreAIデモをリクエスト
SitecoreAI logo stacked black txt

AI検索で際立つ

ScrunchのAgent Experience Platformは、Sitecore社の製品であり、ブランドが人間とAI検索に最適化するのを支援します。

AI検索を探る
ウェビナーアイコン

Sitecoreで学ぶ

ウェビナーを探る
レポートアイコン

専門的なガイドとレポート

ライブラリを閲覧する
サポートアイコン

デモをリクエストする

私たちのチームに話しかけてください
白いピン

Sitecore Symposium 2026

オーランドで参加しよう

プラットフォーム

  • プラットフォーム概要
  • AI SearchNEW
  • AIとエージェント
  • Content Management System
  • Digital Asset Management
  • Content operations
  • Audiences and intelligence
  • Conversion optimization
  • Commerce
  • Experience Manager (XM)
  • Experience Platform (XP)
  • Connect
  • Send

ソリューション

  • 製品戦略
  • DXのモダナイゼーション
  • グローバルコンテンツの管理
  • 制限のないコマースの実現
  • データによる最適化
  • お客様事例
  • Experience Awards
  • アナリストレポート
  • Sitecore Symposium

リソース

  • AIソートリーダーシップ
  • ユースケースNEW
  • リソースハブ
  • インサイト
  • イベント & ウェビナー
  • Trust Center
  • サポート

サービス

  • Managed Cloud
  • Sitecore Services
  • Sitecore360
  • Sitecore Learning
  • AI Innovation Lab

企業情報

  • Sitecoreについて
  • お問い合わせ
  • ニュースルーム
  • 採用情報
Sitecore Corporate Logo
envelope-regular.svglinkedin-in.svgx-twitter.svgfacebook-f.svginstagram.svgyoutube.svg

© Copyright 2026, Sitecore A/S or a Sitecore affiliated company. All rights reserved.

  • Cookieの設定
  • リーガルハブ
  • プライバシー
  • プライバシー設定
  • webmaster@sitecore.net