What is generative AI (“Gen AI”)?

Gen AI refers to advanced artificial intelligence that can generate content, predictions, or decisions based on the data it has been trained on.

Is Sitecore integrating Gen AI into its cloud products?

Yes! To keep at the forefront and offer the best value while generating products and services to our customers, we are introducing Gen AI Functionality in our product offering – we are offering Gen AI integrations to enhance features such as content creation, data analysis, and automated decision-making, providing you with more intelligent and efficient tools to achieve your goals.

How does Gen AI Functionality enhance the capabilities of Sitecore’s cloud products?

Sitecore leverages Gen AI to ensure our products remain cutting-edge, enhancing your experience with features e.g., powered by OpenAI/Azure. These advancements are designed to offer unparalleled value, streamlining your workflows and enabling more engaging, creative outcomes.

Is use of Gen AI Functionality optional and how is it leveraged?

Yes! Using Gen AI within Sitecore’s cloud products is entirely up to you. Our Gen AI features have been designed to be distinct and discernable within our cloud products, giving you the freedom to choose whether to use them or not.

Here is how you can leverage it:

  • Opt-In to Gen AI: Gen AI Functionality is an optional enhancement within Sitecore's cloud products, giving you the choice to activate it for your projects.
  • Intuitive Interaction: Gen AI Functionality is designed to respond to your prompts and queries, aiding in tasks such as crafting marketing content and streamlining content creation processes. You can always choose not to include a Gen AI response, your human oversight is always recommended.
  • Seamless Integration: We aim to ensure that Gen AI Functionality features are distinct within our cloud products, allowing you to clearly identify and use these capabilities to your advantage.

Which contractual legal terms govern use of Gen AI Functionality?

On a general level, your use of Sitecore products and services are anchored in our Master Terms. Read more about our contract setup.

As Gen AI Functionality comprises a distinct set of features within our cloud products, we have introduced a Gen AI Addendum  as part of the Master Terms under Addendum A, as well as a Gen AI Policy  under the Sitecore Usage Policy. Together these contain relevant terms and conditions specific to the use of Gen AI Functionality.

If you an existing cloud product customer looking to explore the benefits of Gen AI Functionality, please read more about how to obtain the Gen AI Activation Form.

Who owns the rights to the content created or generated using Gen AI Functionality?

As between Sitecore and Customer, you own the prompts and results put into any Gen AI Functionality.

How are these inputs/outputs protected?

The prompts and results put into any Gen AI Functionality are considered Customer Data under the Master Terms and DPA. Accordingly, the security measures and other Sitecore obligations in the DPA will apply equally to these inputs/outputs.

Does the Gen AI Functionality include features powered by third party AI models?

Yes, the Gen AI Functionality may include features powered by third party AI models, in which case such third party will act as a Subprocessor of Customer Data under the DPA.

Will Sitecore (or third party AI model providers) use our inputs/outputs to train its models or otherwise store them?

No, neither Sitecore nor its third party AI model providers will use these inputs/outputs for their own purposes, meaning we don’t use prompts or results to train models. For additional comfort to you, Sitecore is committed to ensuring that our third-party providers adhere to this same policy.

Sitecore and such third party providers may only use your Customer Data to provide its services to you and will process the Customer Data temporarily for such purpose.

How does Sitecore ensure responsible governance of its Gen AI technologies?

Sitecore is deeply committed to the responsible and safe use of Gen AI technologies.

To uphold this commitment, we conduct thorough AI Impact Assessments which involve comprehensive risk and impact analyses for all products integrating AI. These assessments meticulously evaluate potential risks and impacts of AI integration, enabling us to devise and implement effective mitigation strategies for any identified concerns.

We also have a cross-functional AI Governance Board to oversee responsible AI use within our organization.

For an insight into our AI governance framework, please see here.