Supercharging marketer experience through accelerated delivery of MarTech solutions at scale.

Digital transformation is disrupting traditional value chains by creating new channels and business models, such as direct-to-consumer online sales, new sharing economy services, and digital marketplaces. The proliferation of emerging channels means there is more competition for attention. Marketers need to adapt and find new strategic and innovative ways to reach and engage with their target audience to deliver value.

Building platforms, designing operating models, and redefining business processes is time consuming, the challenge is that marketers want to be more agile, responsive, and competitive.
For marketers, it is more important than ever to reduce time to market for business and agency onboardings, personalization campaigns and channel launches without any process delays or dependencies on IT releases.

HCLTech’s ADvantage Experience enables CMOs and marketing organizations to take control of platform using low code capabilities that automates site creation, front-end design and component development. Features include continuous deployment, design and data template generation, multichannel publishing, and content migration.

The solution helps business to overcome marketing challenges and realize following business benefits -

• Scale and extend platform using integrated Design to DevOps orchestration.
• Seamless design handshake process.
• Accelerate time-to-market through automated Sitecore code generation.
• Quicker and efficient campaign launches
• Shorter onboarding cycle and faster website rollouts.
• Headless and API based solution for flexible adoption of modern front-end solutions.

ADvantage Experience helps customers realize their CX journey faster though platform acceleration and gives business users more control of marketing activation processes.