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ADvantage Experience


Supercharging marketer experience through accelerated delivery of MarTech solutions at scale.

A comprehensive framework that enables marketers to create and distribute relevant, personalized, and adaptive experiences across various digital channels, ensuring maximum engagement and impact.


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ADvantage Experience framework empowers enterprises to optimize their CX value chain, distributing marketer experiences through a cutting-edge digital platform that is adaptable, configurable, and scalable for MarTech integration.

Built using the principles of low code, it helps business users take control of platform and product features for faster onboarding and market rollouts.

Discover how HCLTech’s unique framework accelerates overall platform implementation to weeks not months and facilitates cost benefits upfront through Sitecore code automation, a pre-built component library and DevSecOps capabilities.

Struggling to scale and deliver value with DXP?

Digital transformation is disrupting traditional value chains by creating new channels and business models, such as direct-to-consumer online sales, new sharing economy services, and digital marketplaces. The proliferation of emerging channels means there is more competition for attention. Marketers need to adapt and find new strategic and innovative ways to reach and engage with their target audience to deliver value.

Building platforms, designing operating models, and redefining business processes is time consuming, the challenge is that marketers want to be more agile, responsive, and competitive.
For marketers, it is more important than ever to reduce time to market for business and agency onboardings, personalization campaigns and channel launches without any process delays or dependencies on IT releases.

HCLTech’s ADvantage Experience enables CMOs and marketing organizations to take control of platform using low code capabilities that automates site creation, front-end design and component development. Features include continuous deployment, design and data template generation, multichannel publishing, and content migration.

The solution helps business to overcome marketing challenges and realize following business benefits -

  • Scale and extend platform using integrated Design to DevOps orchestration.
  • Seamless design handshake process.
  • Accelerate time-to-market through automated Sitecore code generation.
  • Quicker and efficient campaign launches
  • Shorter onboarding cycle and faster website rollouts.
  • Headless and API based solution for flexible adoption of modern front-end solutions.

ADvantage Experience Feature Highlights

End-to end framework to orchestrate rapid MarTech implementations.


Design to DevOps

Automates integration of digital channels with design tools: Figma, Zeplin, Sketch, Adobe XD. Code editor with WYSIWYG interface for frontend design, enables continuous deployment to delivery systems.


Onboarding and Migration Framework

Low code principles underpin the framework for faster website onboarding, global rollout, and content migration from legacy platforms to Sitecore through code automation.


Code Automation

Automatically generate Sitecore code including MVC components and headless code in modern front-end UI frameworks (Angular, React) with Sitecore JSS using a point-and-shoot method.


Digital Store of reusable components

Digital store with a comprehensive list of pre-built, downloadable, helix based Sitecore components that can be extended and customized as per creative design/ business functional requirements.

ADvantage Experience Brochure

ADvantage Experience helps customers realize their CX journey faster though platform acceleration and gives business users more control of marketing activation processes.

Discover ADvantage Experience

HCLTech’s ADvantage Experience

In today's competitive world customer experience is the true differentiator, but customer behavior is changing constantly.

Watch to learn how ADvantage Experience helps you deliver digital experiences at speed and scale.

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Get in touch with us to find out more about ADvantage Experience

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