Ogilvy Rocket
Boost revenue, loyalty, and retention with an end-to-end customer data solution.
Unlocking the value of customer data to deliver unforgettable personalized omnichannel experiences that deliver real business impact
PRODUCTS
Customer Data Platform
Sitecore Personalize
DOMAINS
Customer Data
Personalization
Experience Design
Sitecore CDP & Personalize give you the ability to deliver 1:1 omnichannel marketing, and Rocket unlocks its true potential. Bringing together the best of Ogilvy’s tech, data, and creative capability with Sitecore’s technology to realize the true value of personalization. Delivered at scale through brand experiences that deliver the right message, to the right person, at the right time, it also creates a long-lasting emotional connection to drive faster growth, business revenue, and loyalty.
Ogilvy Rocket is a 6-step, integrated solution that helps you set the right data and tech foundations, seamlessly connects data sources using Sitecore’s CDP and leverages Ogilvy’s experience, insights, and optimization engines to continually drive value for your brand.
Are you making the most of your data?
According to Gartner research, only 14% of organizations have achieved a 360-degree view of their customer. To succeed in the age of great customer expectations, brands need to not only capture, unify, and activate omnichannel customer data but build emotional connections with customers through engaging and differentiated creative experiences.
Do you want to:
- Enable data to power the entire customer experience in near-time
- Remove data silos
- Apply insights, modeling, prediction and measurement as a catalyst for change
- Translate insights into creative, differentiated experiences
- Expand your vision for customer data
- Make data-driven personalization omni-present.
- Keep privacy top of mind
- Create personalized experiences that leave a long-lasting emotional connection with customers
How does it work?
Rocket is an end-to-end integrated consulting offer that delivers value in weeks, not months. A tailored offer based on a brand’s unique data ecosystem and experience needs
Business assessment
Clarify business drivers and key goals. Assess your current MarComms. Define future vision and undertake gap analysis with prioritization for closure.
Data diagnostics
Undertake data diagnostics to understand your data landscape. Identify any enrichment needs and devise a robust first-party data strategy.
Sitecore roadmap
Assess current eco-system against future state requirements. Provide tech roadmap supported by business case, Sitecore recommendations and implementation.
Experience engine
Build experiences that deliver on business and customer needs. Develop suitable content and NBA strategies.
Insights engine
Use advanced data science to gain brand advantage – modeling, predictive, prescriptive, co-created insights.
Measurement and optimization
Use data visualization to create meaningful experience measurement frameworks to drive continuous improvements.
How will this help you?
Rocket helps you achieve this impact through
- Aligning to business priorities
- Close gaps in performance
- Prioritized execution
- Increased efficiencies
- Ability to scale quickly
- Adapt based on insights
- Improved operations processes
- Monetize customer data assets
- MarComms that generate results
- Increase revenue, loyalty, and retention
- Maximize your Sitecore investment
Delivering long-term impact and results for clients
Major global airline
Leveraged data and experience engines to identify and resolve the challenge of diluting the brand experience and reputation, resulting in a 6% uplift in brand satisfaction.
Global sports brand
Doubled ROI through the launch of a brand-new customer loyalty proposition, leveraging an end-to-end offer from assessment to implementation and ongoing support.
Premium drinks brand
Launch their Direct-to-Consumer offer, building more profitable relationships, and more personalized experiences for their known customers, resulting in an 18% margin improvement in Year 1.