Predictive audience intelligence for smarter experiences
Synthetic Audiences for SitecoreAI™ brings human-like personas into the content editor, enabling teams to validate clarity and relevance in real time, at scale.
Synthetic Audiences provides real-time audience feedback, enabling teams to prove relevance before content goes live.
By bringing user testing directly into the content lifecycle, marketing teams can validate decisions earlier and with greater confidence.
Embedded within SitecoreAI™, Synthetic Audiences connects audience understanding, content creation, compliance validation, activation, and optimization into a single closed-loop system. This shifts teams from post-launch learning to pre-launch confidence when planning campaigns.
Content, journeys, and experiences can be tested in advance to ensure clarity and relevance—helping teams scale content more efficiently while reducing risk.
Launch all content with confidence
Traditional personas and audience research were built for a model where marketers had more control over how content was discovered. That model no longer reflects how customers engage today. Decisions are increasingly shaped by algorithms, feeds, recommendations, and AI systems that filter and interpret content before it is seen.
At the same time, audience understanding, content creation, testing, compliance, and optimization are often fragmented across tools and teams. As a result, validation happens too late, after campaigns are already live.
Synthetic Audiences brings validation into the content lifecycle before launch. Using human-like synthetic personas, teams can test whether content will be understood, trusted, surfaced, and likely to perform before it goes live. This reduces guesswork, improves alignment, and enables more reliable outcomes.
These capabilities describe how Synthetic Audiences is designed to be deployed, configured, and governed at enterprise scale.
A flexible and enterprise-ready accelerator
Synthetic Audiences is a human led accelerator — not a SaaS product — designed to be configured, extended and deployed into your environment.
Configurable
Synthetic personas and testing frameworks can adapt to different industries, markets, and use cases.
Governed
Deployed into your technical environment, keeping data, content and results under your control.
Composable
API first and cloud neutral, designed to integrate with SitecoreAI and evolve as technology advances.
Frequently asked questions
Find answers to your questions about EPAM and Synthetic Audiences.
EPAM provides a range of complementary Sitecore based solutions and accelerators, including tools for solution assessment and migration, digital experience, content operations, and AI-driven optimization.
Links to related solutions can be provided to facilitate discovery and navigation.
Yes, Synthetic Audiences is highly customizable, allowing adaptation to unique audience definitions, business contexts, and content workflows.
It integrates seamlessly with existing Sitecore-based processes and governance models, ensuring alignment with organizational needs.
Yes, Synthetic Audiences leverages advanced AI models to simulate audience behavior, providing insights into how different audience segments interpret and respond to draft content, journeys, and experiences.
This pre-publish feedback ensures content is optimized for success without requiring interaction with real users.
Synthetic Audiences is natively embedded within SitecoreAI, seamlessly integrating with Sitecore’s content, experience, and activation capabilities. Synthetic Audiences currently works within the CMS and its content and personalization capabilities.
It complements the existing Sitecore product suite, enhancing its functionality without requiring external tools.
Marketing and business teams can validate content and experiences before launch, reducing failed campaigns and rework. This helps teams move faster, improve alignment, and scale content creation more reliably.
To get started, customers need access to a Sitecore environment with SitecoreAI capabilities.
The initial setup includes onboarding, configuration, and alignment with existing content and campaign workflows, ensuring a smooth integration process.
Marketing teams often don’t know whether their content, messaging, or journeys will resonate with the intended audience until after they go live. That leads to rework, wasted budget, missed targets, and increased risk. Synthetic Audiences gives teams the confidence that their content will resonate with its intended audience before launching, not after.
This solution is designed for marketing leaders, content strategists, digital experience teams, and compliance stakeholders. It is particularly suited to industries such as financial services, insurance, healthcare, travel, retail, and enterprise B2B, where organizations must adapt to messaging across multiple personas, segments, and complex customer journeys.
Synthetic Audiences for SitecoreAI Brochure
Download the brochure to explore how Synthetic Audiences enables teams to create smarter, more personalized experiences with confidence, at scale.