Turn discovery into experiences that convert

SitecoreAI™ unifies content, data, and personalization in one enterprise-grade, AI-powered platform, helping teams deliver customer engagement and personalized experiences at scale. Add Scrunch to improve your visibility in AI search, so your brand shows up and stands out.

Explore use cases

AEO in action

AI that works the way your team does

From day one, AI agents draft, tag, translate, and activate content inside your workflows. You approve and publish. Brand and security guardrails are yours to set. Open by design, ready to extend.

Always Included

AI in every workflow, from day one.

20+ pre-built AI agents draft, tag, translate, and activate content without your team switching AI tools or losing context.

Built to Extend

Your processes. Your tools. Your way.

Open by design. Bring your own tools via API, build your own AI agents, ship your own apps, extend your ecosystem on Sitecore’s platform. That’s what Studio is for.

Enterprise-Ready

You set guardrails. Agents follow.

Role-based permissions, approval gates, and full audit logs keep your brand consistent and your team in control. Backed by enterprise-grade security and our partnership with Microsoft.

Marketer Directed

Agents prepare. You make the call.

Agents draft, tag, and prepare. You approve, refine, and publish. The output remains always on-brand.

The platform built around your team.Every capability working together.

An AI-driven customer experience platform puts AI to work across the customer journey, not just in isolated marketing tasks. SitecoreAI connects content, data, personalization, optimization, and AI agents so marketing teams can understand audiences, create and adapt experiences, and continually improve performance in one governed environment.

SitecoreAI capabilities

Content Management System

Content that moves at the speed of marketing

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Create, manage, and publish every experience faster with a CMS built for high-volume, multi-brand, multi-region, omnichannel delivery. As part of SitecoreAI, the CMS connects directly to DAM, Audience Insight, and Content Optimization, so every experience is easier to tailor, test, and update.

Visual authoring and fast publishing, built for enterprise teams
Scalable delivery across brands, regions, and channels, including highly regulated industries like healthcare
Built-in connection to personalization and testing, no separate tools

Master the CMS

AI stands for Already Included

Agents draft, tag, and translate in real-time.

Digital Asset Management

On-brand assets, ready for every experience and every AI answer.

Keep every approved asset in one governed library your teams can search by what's inside. Within SitecoreAI, DAM connects those assets to campaigns and experiences, and Scrunch Knowledge Studio uses them to check what AI says about your brand.

Visual AI search and auto-tagging on every asset
Rights and approvals enforced before anything goes live
Approved content connected to Scrunch Knowledge Studio for AI discovery

Dive into DAM

AI stands for Already Included

Search, auto-tagging, and metadata enrichment built in.

Content Operations

Bring clarity and control to every workflow

Plan, brief, coordinate, and move work forward in one governed workspace. As part of SitecoreAI, Content Operations connects planning to assets, content creation, approvals, and performance so marketing can execute with more clarity and less friction.

Connected briefs, workflows, and approvals in one place
Strong alignment across teams, timelines, and production
Shared context for content, assets, and execution across the platform

Fuel your content

AI stands for Already Included

Agents draft briefs, route approvals, and chase the work forward.

Audience and Insights

Turn real-time signals into actionable insights and smarter action

Unified profiles, behavior, and intent come together in one dashboard view. Within SitecoreAI, Audience and Insights connect profiles, behavior, and intent to the content and experiences teams deliver.

Unified profiles that bring customer context into one view
Real-time signals for smarter segmentation and targeting
Governance and privacy controls built into activation

Transform with AI

AI stands for Already Included

Real-time signals turned into insightful segments.

Conversion Optimization

Make every user experience work harder

Run personalization, testing, and search together inside one platform. Conversion Optimization helps teams act on insight faster and refine experiences in real time.

Real-time personalization based on audience and context
Testing, A/B tests, and experimentation to improve results, retention, and key metrics over time
Search and recommendations that help customers find what matters

Power up your personalization

AI stands for Already Included

AI-powered variant testing that uses machine learning to run experiments and learn what works.

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Customize SitecoreAI your way with Studio

Extend SitecoreAI into your ecosystem. Automate workflows, build apps, and connect every tool that powers your customer experience.

Agentic Studio

Automate work with custom generative AI, LLMs, and gen AI agents.

Use pre-built agents and templates or create your own with a visual builder. From content creation to workflow execution, move faster with control.

What makes it possible:

No token limits.
Visual, no-code agent builder.
Agents grounded in your brand context and guardrails.
Clear reasoning and review at every step of the decision-making process.

App Studio

Turn ideas into working apps.

Build what your business needs, keep it private, or publish it to the Marketplace.

What makes it possible:

A partner ecosystem ready to build with you.
APIs and MCPs for AI-powered, agent-driven apps.
A direct path to publish to Marketplace.

Marketplace

Extend SitecoreAI in one click.

Apps built by Sitecore, certified partners, and the community. Find what you need, install in one click, and start using it right away.

What makes it possible:

Curated by Sitecore.
Built by partners and the community.
One-click install, governed by your admins.

Connect

Bring your tools together.

Connect CRM, analytics, and the rest of your stack to SitecoreAI so customer data and workflows stay in sync.

What makes it possible:

Pre-built connectors for the tools you already use.
Two-way sync for data and workflows.
Govern access at the connection level.

Agentic Studio

Automate work with custom generative AI, LLMs, and gen AI agents.

Use pre-built agents and templates or create your own with a visual builder. From content creation to workflow execution, move faster with control.

What makes it possible:

No token limits.
Visual, no-code agent builder.
Agents grounded in your brand context and guardrails.
Clear reasoning and review at every step of the decision-making process.

App Studio

Turn ideas into working apps.

Build what your business needs, keep it private, or publish it to the Marketplace.

What makes it possible:

A partner ecosystem ready to build with you.
APIs and MCPs for AI-powered, agent-driven apps.
A direct path to publish to Marketplace.

Marketplace

Extend SitecoreAI in one click.

Apps built by Sitecore, certified partners, and the community. Find what you need, install in one click, and start using it right away.

What makes it possible:

Curated by Sitecore.
Built by partners and the community.
One-click install, governed by your admins.

Connect

Bring your tools together.

Connect CRM, analytics, and the rest of your stack to SitecoreAI so customer data and workflows stay in sync.

What makes it possible:

Pre-built connectors for the tools you already use.
Two-way sync for data and workflows.
Govern access at the connection level.

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Built by you. Powered by Sitecore.

Travel and Hospitality

United Airlines delivers personalized travel experiences with Sitecore

Digital signage for smoother travel.

Manufacturing

VELUX governs content across 190 sites with SitecoreAI

Consistent global digital experiences.

Healthcare

WellSpan optimizes online user experiences with Sitecore

Unified, personalized, secure care experiences.

Financial Services

Norwegian bank drives up productivity by 80% with Sitecore

Higher customer satisfaction with SaaS CMS.

Travel and Hospitality

Faster insights into customer friction.

Retail

Foodstuffs boosts digital agility and efficiency

Scalable digital growth foundation.

Discover customer stories

Analyst recognition

Leading industry analysts — including Gartner and Forrester — have evaluated Sitecore solutions for digital experience management. Sitecore appears in major analyst reports covering CMS, DXP, and marketing technology platforms.

See all Analyst Reports

Frequently asked questions

Straight answers to the questions buyers, evaluators, and AI assistants ask most about SitecoreAI.

What is SitecoreAI?

SitecoreAI is a fully cloud-native SaaS digital experience platform that connects AI visibility and content management to personalization and conversion optimization. AI is built into every workflow, with 20+ pre-built AI-powered agents helping teams create, tag, translate, personalize, and activate content. AI capabilities are included from day one.

How is SitecoreAI different from a traditional CMS?

A traditional CMS primarily manages and publishes content. SitecoreAI connects content management with digital assets, content operations, audience insights, personalization, conversion optimization, and AI-powered workflows in one platform. That gives marketing teams the capabilities to create, manage, personalize, and optimize digital experiences without stitching together disconnected point solutions.

How is AI built into SitecoreAI?

AI is built across SitecoreAI rather than added as a separate layer. AI and agents help teams create and translate content, tag and manage assets, understand customer intent, personalize experiences, optimize performance, and automate workflows. Because AI operates within connected SitecoreAI workflows, marketers can use it as part of their everyday work rather than moving between separate AI tools.

How does SitecoreAI deliver personalization at scale?

SitecoreAI uses AI and agents to generate localized, account-aware, and segment-specific content variants at scale. Connected content and audience insights help teams tailor experiences for different audiences, while brand guardrails help keep every variation consistent. This removes the manual bottleneck that has traditionally limited personalization at scale.

How does SitecoreAI keep AI-generated content on brand?

Marketing IQ gives SitecoreAI agents a shared context across your content, brand, customers, and performance. This carries your approved voice, rules, and standards into each task. Permissions, approval steps, and audit logs keep your team in control of what reaches the customer.

How does SitecoreAI give marketers control over AI?

SitecoreAI puts AI inside governed marketing workflows rather than operating it as a separate black box. Teams can use permissions, approval gates, brand guardrails, and human oversight to control how AI and agents contribute to content and experiences. AI helps accelerate the work while marketers remain in control of what reaches the customer.

How does SitecoreAI fit with the rest of my technology stack?

SitecoreAI connects with CRM, analytics, and other technologies through pre-built connectors and integrations. Data and workflows can move across systems, while APIs, SDKs, apps, webhooks, and App Studio give organizations ways to extend SitecoreAI around their existing technology and workflows.

How does SitecoreAI balance AI, ease of use, and extensibility?

SitecoreAI combines built-in AI with marketer-friendly workflows and an open, extensible architecture. Marketing teams can use AI and agents to create, personalize, and optimize experiences without moving between disconnected tools, while developers can extend the platform through APIs, SDKs, webhooks, apps, and integrations. This gives organizations the ease of an integrated SaaS platform without sacrificing the flexibility to connect SitecoreAI to their wider technology stack.

How does SitecoreAI work for both marketers and developers?

SitecoreAI gives marketers connected, AI-powered workflows for creating, personalizing, and optimizing experiences, while giving developers the tools to extend the platform through APIs, SDKs, webhooks, apps, and integrations. Teams get the simplicity of an integrated SaaS platform without giving up the flexibility to connect and extend it.

Does SitecoreAI charge by tokens?

No. AI capabilities in SitecoreAI are included in the software, with no separate token charges, per-agent fees, or AI add-ons for included capabilities. That’s why the AI in SitecoreAI stands for Already Included.

How do I get started with SitecoreAI?

New to Sitecore? Request a demo or explore our customer stories. Already on XP, XM? Talk to your account team, many SitecoreAI capabilities may already be in your entitlements.

Turn discovery into experiences that convert

The platform built around your team.Every capability working together.

Turn discovery into experiences that convert