SitecoreAI Pathway
SitecoreAI Pathway is an AI-powered migration tool that helps you move from any CMS to the next-generation SitecoreAI platform with speed and confidence.
Key benefits of SitecoreAI Pathway
AI-powered migration that reduces effort, preserves value, and prepares you for what’s next.
Accelerate migration timelines
Go live in weeks instead of months with AI-assisted analysis and intelligent content mapping that reduces manual effort and speeds execution.
Preserve design and functionality
Maintain core layouts, components, and content integrity while modernizing your architecture for SitecoreAI.
Reduce cost and manual effort
Automate repetitive migration tasks to minimize developer hours, rework, and project overhead.
Scale intelligently
Migrate one site or hundreds using modular, repeatable workflows that let you move at your own pace.
Upgrade to modern SaaS Sitecore
Transition to a composable, cloud-native, AI-ready platform designed for scalable digital experiences.
Human-validated accuracy
AI proposes intelligent mappings while human review ensures quality, compliance, and confidence at every stage.
Watch AI understand your templates, layouts, and components.
See how similar pages are bundled automatically.
Understand how old structures become modern SitecoreAI models.
Watch the final step from review to go-live.
See how your XP or XM structure is safely prepared for migration.
One platform. Unlimited possibilities.
SitecoreAI empowers global marketing teams to rapidly launch high-impact campaigns and experiences, personalize content for any audience, and optimize every digital touchpoint. With an intelligent, intuitive platform powered by agentic AI, marketers can move faster and deliver the results that matter.
-
Built for simplicity
Work from one intuitive interface with a simplified, connected UX to create and measure experiences effortlessly.
-
Built for freedom
Build your stack your way with customizable SaaS that integrates seamlessly, adapts to your needs, and scales as you grow.
-
Built for speed
Launch and optimize content and campaigns faster—powered by agentic AI and a modern SaaS platform built for agility.
-
Built for power
Drive measurable impact with an intelligent platform that boosts conversions and guides smarter marketing decisions.
Migrating to SitecoreAI
Unlock the value of migration from Managed Cloud, XM, and XP to SitecoreAI
Discover how leading organizations are already transforming their digital operations by migrating from Managed Cloud, XM, and XP to SitecoreAI.
Have questions about migrating to SitecoreAI?
Everything you need to know about SitecoreAI Pathway, migration scope, and next steps.
SitecoreAI Pathway is an AI-powered migration tool that helps organizations move from Sitecore XP or XM to SitecoreAI faster and with greater confidence.
It analyzes your existing site structure, groups similar pages, proposes intelligent mappings to modern content models, and supports a controlled migration process with human validation at every step.
If you’re planning to migrate to SitecoreAI, Pathway helps reduce manual effort and migration risk.
SitecoreAI Pathway is designed for:
- Organizations currently running Sitecore XP or XM
- Teams planning a transition to SitecoreAI
- Enterprises with large or complex content estates
- Customers modernizing to a composable, AI-powered architecture
Both marketing leaders and technical teams benefit from its structured, transparent approach.
Not sure if your environment is ready? We can help assess it.
Pathway focuses on content and structural relationships, including:
- Content items
- Page structure
- Layout relationships
- Configured languages
It uses AI to group similar pages before mapping them into modern SitecoreAI models.
This allows you to migrate in a structured, repeatable way.
We can review what this would look like for your implementation.
To set clear expectations, Pathway does not automatically migrate:
- Custom code
- Personalization rules
- Workflow states
- Analytics data
- Custom integrations or modules
- Templates (these are recreated in the new Sitecore AI environment)
- Media libraries (handled separately)
This ensures your new implementation is optimized for modern architecture instead of duplicating legacy constraints.
Let’s discuss how these areas would be handled in your migration plan.
No.
SitecoreAI Pathway is not designed to blindly copy your existing environment. Instead, it helps transform and modernize your structure for SitecoreAI’s composable, AI-first architecture.
Many organizations use migration as an opportunity to improve content models, simplify structure, or redesign experiences.
Considering modernization as part of your move? We can explore your options.
SitecoreAI Pathway follows a structured workflow:
- Secure extraction of your XP or XM structure
- AI analysis of templates, layouts, and components
- Grouping of similar pages into bundles
- Proposed mappings to Sitecore AI models
- Human review and approval before migration
You retain visibility and control throughout the process.
Yes.
Pathway supports migration per site and per language. Many customers begin with a pilot or representative bundle of pages before expanding to full migration.
This phased approach reduces risk, supports validation, and enables smoother adoption of SitecoreAI.
SitecoreAI Pathway is included as part of Sitecore 360.
If you're evaluating SitecoreAI or planning a migration from XP or XM, our team can clarify eligibility, packaging, and next steps based on your current agreement.
SitecoreAI Pathway is designed to accelerate partner-led modernization efforts by automating repeatable migration work while preserving architectural flexibility.
If you’re a Sitecore partner and want to better understand how Pathway supports your delivery model, we’re happy to share more details and discuss enablement resources.