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CUSTOMER DATA PLATFORM

Sitecore CDP

Say goodbye to data silos and disjointed customer profiles. Capture, unify, and activate omnichannel customer data with Sitecore CDP.

Benefits

Get the biggest bang for the buck from your organization’s data assets.

  • Holistic customer profile

    Drive revenue, loyalty, and retention with a single customer view that consolidates real-time and historical data from all online and offline channels.

    holistic customer
  • Real-time segmentation

    Roll out marketing campaigns and product releases with pinpoint accuracy using live audiences that track customer behavior across all your digital real estate.

    realtime segmentation graphic
  • Data synergy

    Connect data sources across all platforms and channels to turbocharge your ecosystem. Goodbye data silos, hello data harmony.

    data synergy graphic
  • Audience retargeting

    Convert more customers with precise retargeting, using audience profiles built from your hard-earned data sources. Share with any ad platform or channel.

    audience retargeting graphic
  • Protection & security

    Build trust with customers with a privacy by design approach that shows you’re serious about keeping their data secure.

    protection security graphic

Strong Data Foundation

Building the business case for a CDP

Standout customer experiences require a strong data foundation. Learn about how a CDP can increase conversion rates and improve customer loyalty.

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SITECORE EMPOWERS BUSINESSES THROUGH OUR CUSTOMER DATA PLATFORM

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CUSTOMER DATA PLATFORM

Unify and leverage customer data

Enrich profiles with omnichannel data

Create secure, unified customer profiles from historical, transactional, or behavioral data for every single customer, previously known or not. Non-PII configurations available for complete privacy.

CDP screenshot

Build audiences from every digital signal

Track digital behavior and intent from all channels to create real-time audiences. Push or sync to any channel for true 1:1 omnichannel personalization.

CDP screenshot

Connect data across your organization

Obliterate data silos to unlock beautiful customer journeys and unparalleled insights. Ingest data from every source with lightning-fast stream, interactive, and batch APIs.

CDP screenshot

Always know who’s who

Merge unknown visitor behavior across your digital real estate with known customer profiles to get a complete picture of your customers on any online or offline channel.

CDP screenshot

Harness your valuable data assets

If data is the new oil, the data lake is your reservoir powering your entire technology stack. Store vast quantities of data from your rich data sources and put it to work when you need it.

data lake scheme

Put your data to work anywhere

Share data from the CDP data lake across your technology ecosystem. Uncover customer insights, fuel your decision models, train your algorithms, create lookalike audiences, and build advanced analytics.

CDP screenshot

Enrich profiles with omnichannel data

Create secure, unified customer profiles from historical, transactional, or behavioral data for every single customer, previously known or not. Non-PII configurations available for complete privacy.

CDP screenshot

Build audiences from every digital signal

Track digital behavior and intent from all channels to create real-time audiences. Push or sync to any channel for true 1:1 omnichannel personalization.

CDP screenshot

Connect data across your organization

Obliterate data silos to unlock beautiful customer journeys and unparalleled insights. Ingest data from every source with lightning-fast stream, interactive, and batch APIs.

CDP screenshot

Always know who’s who

Merge unknown visitor behavior across your digital real estate with known customer profiles to get a complete picture of your customers on any online or offline channel.

CDP screenshot

Harness your valuable data assets

If data is the new oil, the data lake is your reservoir powering your entire technology stack. Store vast quantities of data from your rich data sources and put it to work when you need it.

data lake scheme

Put your data to work anywhere

Share data from the CDP data lake across your technology ecosystem. Uncover customer insights, fuel your decision models, train your algorithms, create lookalike audiences, and build advanced analytics.

CDP screenshot

Activate your data and content for brilliant experiences

Sitecore Personalize

The era of 1:1 marketing is here. Sitecore Personalize is your cloud-native solution for delivering curated experiences to every customer on any channel at scale.

Content Hub

Take charge of your entire content lifecycle. Sitecore Content Hub™ unifies content planning, production, collaboration, and management with a single, integrated solution.