Skip to main content
Sitecore CDP logo and icon

Elevate your customer engagement

Empower your business with Sitecore's cutting-edge customer data platform – a solution designed to unify and activate your customer data for deeply personalized experiences.

Create hyper-relevant marketing campaigns

Sitecore CDP's robust features will revolutionize your data management and customer engagement strategies. Unlock channel-less and relevant customer experiences that turbocharge conversions and revenue.

  • Unified customer view

    Achieve a 360-degree unified view of your customers by integrating data including behavioral and transactional data from different data sources and touchpoints, ensuring personalized and consistent interactions across all channels.

    Customer data collection
  • Real-time data processing

    Harness the power of real-time data processing to deliver immediate, contextually relevant customer experiences, elevating engagement and conversion rates.

    Realtime data realtime context
  • Advanced segmentation and targeting

    Utilize advanced customer segmentation and targeting capabilities to create highly personalized marketing campaigns, driving better engagement and ROI.

    Intelligent data lakes
  • AI-driven insights

    Leverage AI and machine learning for predictive analytics, helping you anticipate customer needs and preferences for more effective marketing strategies.

  • Advanced analytics and reporting

    Utilize powerful analytics tools to uncover deep insights. Make data-driven decisions with custom reports and dashboards tailored to your business needs.

    Ecosystem integrations
  • Scalable and secure

    Built for scalability, Sitecore CDP grows with your business. Robust security measures ensure your customer data is always protected.

    First party data unlocked

Brands activating their customer data with Sitecore

Enhance customer engagement with data-driven intelligence

Transform your customer data into actionable insights and personalized experiences. Our suite of tools is designed to optimize every aspect of customer engagement, from real-time analytics to advanced audience segmentation, ensuring every customer interaction is both meaningful and effective.

Real time insights

Real-time insights

Aggregate visitors' attributes, behaviors, and transactions to power BI analytics and real-time dashboards.


Seamless integration

Easily integrate with existing systems and marketing platforms using APIs and connectors. Sitecore CDP's flexible architecture ensures a smooth integration process, enhancing your tech stack without disruption.

Future proof data strategy

Compliance and security

Sitecore CDP prioritizes data security. Our approach ensures GDPR compliance while still delivering impactful customer insights.

Dive Deeper into Sitecore CDP

Explore CDP

Discover how Sitecore CDP can transform your customer data into meaningful interactions.

Start your guided tour
What customers are saying

“DGC transformed the impact of our digital platform by seamlessly integrating several Sitecore composable products with associated applications to deliver a flexible and future-proof solution. With Sitecore, we have made it easy for non-technical business users to create and manage content and develop targeted and personalized digital journeys so we can reach and attract new audiences to the Gold Coast.”

Daniel McQuillan, Digital Performance Manager, Destination Gold Coast

Case study

Learn how Emirates leveraged Sitecore CDP to enhance customer engagement and drive growth.

Frequently asked questions

  • What is a customer data platform?

    A CDP is a centralized platform that unifies customer data from various sources to provide a single customer view.
  • What is the purpose of a CDP?

    To gather, organize, and analyze customer data, enabling businesses to understand and engage their customers more effectively.
  • What are some other features of Sitecore CDP?

    Advanced exports for social media activation: Automatically export audience segments at scheduled intervals, enabling precise and timely activation of social media campaigns.

    Real-time data capture and analysis: Capture and analyze customer data in real time. Gain instant insights into customer behaviors and preferences, allowing for more agile and informed decision-making.

    Omnichannel personalization: Create consistent and personalized customer experiences across all channels, from web to mobile to in-store.

    Customer journey orchestration: Map and understand your customer journeys. Use insights to craft tailored experiences that resonate with your audience at every touchpoint.

    Bespoke audience segmentation: Intuitive tools to create cohorts of customers to target across channels.

  • CDP vs CRM?

    While CRMs focus on sales and customer relationship management, CDPs provide a broader view, integrating data across all touchpoints for deeper insights and activation based on customers behaviors and preferences.
  • Who needs a customer data platform?

    Any business looking to leverage data for personalized marketing, improved customer experience, and data-driven decision-making.
  • What is the difference between Google Analytics and CDP?

    Google Analytics is a web analytics tool that tracks and reports various website performance metrics, including traffic, user behavior, and conversions. On the other hand, a CDP offers a comprehensive overview of customer data by unifying data from various sources, including websites, mobile apps, CRM, social media, along with transactional and offline data.
  • Why is a CDP better than DMP?

    A DMP (Data Management Platform) is typically used for temporary third-party data gathering and segmentation for paid media campaigns. The end of third-party cookies has reduced the relevance of DMPs and increased the importance of a CDP to unify, store, and segment first-party customer data.
  • What is identity resolution?

    If matching guest profiles are found, then the unification of data from the current session and the existing profile is used to create unified customer profiles.

Connect and activate your data for engaging content and brilliant experiences

realtime segmentation graphic

Discover how we can transform your CX strategies and outcomes:

  • See how our solutions can help you create unforgettable digital connections with your customers
  • Explore with our experts, who will share our platform’s powerful features and capabilities
  • Learn why the right CDP solution will prepare you for the future of CX — composable

Let’s get started

Provide your contact details and we'll be in touch within one business day.

By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore’s Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand.