The market-leading digital experience platform

Sitecore solutions are designed to meet the current digital demands of businesses, as well as anticipate future trends so Sitecore’s customers can stay ahead of their competitors and deliver standout digital experiences that emphasize security and scalability, ensuring stronger loyalty and satisfaction. Sitecore envisions a digital ecosystem where personalized customer experiences are the norm, not the exception, and businesses can effortlessly connect with their customers in meaningful ways.

The Sitecore Experience Platform (XP) is Sitecore’s flagship CMS product. It provides comprehensive digital marketing tools, a holistic view of customer data, and machine learning-generated insights to personalize experiences across channels.

XP allows teams to collect and connect real-time customer data and interactions from omnichannel engagement, campaigns, and third-party systems for actionable insights. It features powerful digital marketing capabilities as well as seamless integrations with Sitecore Content Hub™, allowing for control over the entire marketing lifecycle.

Recognizing that every customer is unique and will have their own plan for modernization that works for their business, Sitecore is committed to providing long-term support for XP customers.

Sitecore XP is an industry leading, all-in-one DXP. Sitecore XM is a powerful and intuitive CMS that simplifies content creation and management. XM has a smaller infrastructure footprint. XP offers all the functionalities of XM plus more robust personalization capabilities. Both platforms offer similar features and release versions are synced.

A CMS platform is another term for a content management system or content management software. A CMS is used to manage content creation and the distribution of various types of content.

CMS platforms are used to manage and distribute digital and web content across an ecommerce business or organization. The most popular CMS solutions often feature a drag-and-drop editing functionality, configurable workflows, modules, seo-friendly templates and themes, and integrations or plugins for other martech software and social media platforms that you may require as add-ons.

Start by gathering internal input from your web development, back-end, front-end, SEO, web design, and content teams; create forums where feedback and technical knowledge about different CMSs can be shared. Whether you are a small business that has just secured a domain name and seeking a robust website builder or a scaling enterprise looking to deliver elevated customer experiences, you need to consider your current and future business needs and what you will require from a CMS solution. Consider the pricing and ease of use for each CRM and CMS option under consideration. Understand how a new CMS will work within your existing tech stack, how it will support content creation and search engine strategies, what permissions each member of your team will need - from beginners to advanced users, what web hosting suits your organization and what providers you’ll be working with.

Examples of CMS platforms range from API-first, SaaS, open-source CMS solutions, and cloud-based tools, to headless CMS and on-prem CMS platforms.

Sitecore has four CMS customizable offerings to fit individual business needs. We’ve outlined the key differences and benefits between them to assist in the decision-making process.