ACCELERATE YOUR MARKETING LIFECYCLE
Seize the AI advantage
Elevate your creativity, productivity, and performance with generative AI assistance throughout your content lifecycle and experience delivery.
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The time to innovate is now
MARTECH INVESTMENTS
Investing in AI
In a recent survey, 79% of respondents identified AI as a top martech investment priority.
AI ADVANTAGES
A tech stack that supports AI
85% of respondents to the same survey are planning to move at least some of their marketing tech stack to composable software for flexibility, speed, and cost efficiency.
FOR LEADERS
Greater scalability
Easily adjust your resources to meet your team’s needs without disruptions or significant infrastructure investment.
AI-powered marketing lifecycle
AI helps you research market trends, SEO opportunities, historical data, and more based on your campaign focus. This results in a detailed brief and plan for your creative teams.
AI assists creative and digital teams in sourcing images from asset libraries based on your brand, creative brief, and performance insights, ensuring quick creation of on-brand assets for all digital touchpoints.
Integrated AI offers recommendations for page layouts based on templates, audience segments, components, and design systems.
Unlock AI-suggested page variants and optimization opportunities before launching, including SEO, A/B testing, personalization, and more, to maximize performance from day one.
Realize your marketing potential
Transform your content creation process into an AI-assisted symphony of digital experiences that captivate and drive results. Using your brand assets, past campaigns, trends, and more, Sitecore helps you efficiently deliver marketing programs that achieve success. From generating comprehensive briefs to suggesting detailed deliverables, Sitecore ensures every aspect of your campaign is crafted for excellence.
Dive deeper into artificial intelligence
Check out our latest blogs, guides, research, and on-demand content.
Generative AI
Frequently asked questions
Generative artificial intelligence (gen AI) is a type of AI technology that creates realistic and original content. It often uses generative adversarial networks (GANs), which involve two neural networks: the generator and the discriminator. The generator creates new data, while the discriminator evaluates it. Over time, the generator gets better at producing data that mimics real data, and the discriminator improves at distinguishing between real and generated data.
Popular examples of generative AI include OpenAI’s ChatGPT (GPT-3 and GPT-4), Google’s Bard (based on the LaMDA family of large language models), Microsoft Copilot, DALL-E, Midjourney, DeepMind, HuggingFace, and the Apache MXNet framework.
Generative AI can be used for image synthesis, video generation, text generation, prompt engineering, and music composition. It's being explored in fields like healthcare, software development, data augmentation, content creation, and technology startups.
Generative AI can boost productivity by automating and streamlining workflows. It helps create new content quickly, optimize existing content, and analyze large, complex data sets—particularly useful in healthcare.
Generative AI has limitations and potential drawbacks. It can produce biased outputs if trained on biased data and can be resource-intensive and costly. Ethical concerns include the creation of deepfakes and potential copyright infringements.
Both predictive and generative AI use machine learning models. Predictive AI forecasts outcomes based on data, while generative AI creates new content from data inputs.
Sitecore is dedicated to the responsible use of generative AI. We conduct thorough AI impact assessments to identify and mitigate potential risks. Our cross-functional AI Governance Board oversees the ethical use of AI within our organization. Learn more about our AI governance framework here.
Generative AI automates content creation, personalizes messaging, and optimizes campaigns for better engagement and conversion. It helps create, optimize, and personalize marketing content and campaigns.
Generative AI personalizes content at scale, ensuring relevant and engaging experiences for customers. It analyzes data to understand customer preferences and behaviors, allowing businesses to personalize experiences and anticipate needs.
Generative AI uses models like GPT (Generative Pre-trained Transformer), LSTM (Long Short-Term Memory), and variational autoencoders to generate content. Sitecore’s product strategy leverages composable capabilities to shape the digital future.
Generative AI creates new content, while adaptive AI adjusts existing content based on user feedback and interactions.
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