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Send
Transform customer interactions and build lasting relationships
Discover the best-in-class email marketing platform that delivers personalized messaging, improves customer interactions and builds lasting loyalty.
Impact for every team
FOR MARKETERS
Relevance
FOR DEVELOPERS
Quick deployment
FOR TECHNOLOGISTS
Composable architecture
Email marketing simplified
INTERACTIVE DEMO
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Send resources
Sitecore resources
Take Send further
CDP
An intelligent customer data platform that centralizes all your customer data and activates it to deliver hyper-personalized content and customer experiences.
Content Hub
Collaborate on digital assets, store approved versions centrally, and deliver impactful experiences to any customer touchpoint–anywhere globally–with a robust digital asset management solution.
XM Cloud
Read more about Send
Frequently asked questions
Sitecore Send is an email marketing platform that enables businesses to create, manage and optimize email campaigns. It offers a visual editor, highly customizable templates and segmentation capabilities, as well as no code integrations enabling email marketers to create campaigns without the need of developer support. The AI writer capability enables email marketers to create, optimize and fine tune email content. Additionally, the automation capabilities of Sitecore Send enables the easier delivery of personalized emailers and transactional updates based on customer triggers.
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Promotional emails:
These are emails that promote a product/service offered by a business. Promotional emails are often customized based on a customer’s behavior and preferences. Discounts, deals and new product/service announcements are an integral part of promotional emails. - Transactional emails:
These are emails that are sent to a particular customer containing personal information based on their actions. Examples of transactional emails include order confirmation email, password reset email, shipping updates, etc. - Newsletter emails:
These are emails sent to subscribers who have willingly signed up to receive latest news, insights, offers and updates from a brand or an individual creator regularly. - Lifecycle emails:
These are emails that are sent based on an individual’s behavior and their position in the customer lifecycle. This could include welcome email post-signup, or emails triggered by specific actions taken post signup.
Email marketing when done in a structured manner can be highly successful. Here are the five steps to plan and deliver successful email marketing campaigns:
1. Define the goal and audience of email campaigns
2. Create compelling email content
3. Select the right email tools and platform
4. Email execution and delivery
5. Measure and fine tune post execution
1.Open rate
2.Bounce rate
3.Click-through rate
4.Conversion rate
5.Email delivery rate
6.Overall ROI
7.Spam compliant rate
8.Rate of email list growth
9.Forwarding/sharing rate
10. Email unsubscribe rate
1. Creating compelling subject lines
2. Optimizing email send times
3. Utilizing a recognizable sender name
4. Optimizing emails through A/B Testing
5. Keeping email list up to date
6. Setting up SPF, DKIM & DMARC for email security
7. Ensuring mobile friendly emails
8. Delivering personalized content
9. Using segments to target specific audiences
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