Webinar
Best practices for the content lifecycle from industry-leading B2C companies & Sitecore Experience Award Winners
Building on insights from the Sitecore Symposium customer panel, we’re continuing the conversation with an exclusive customer-led discussion. Join B2C industry innovators and Sitecore Experience Award winners Bayer and Beyond Blue as they share how they are driving digital innovation.
Learn how Bayer, a global life sciences powerhouse, and Beyond Blue, Australia’s leading mental health nonprofit, are transforming their content lifecycle to deliver impact at scale.
Don’t miss this opportunity to gain actionable best practices from brands leading the way.
About the presenters
Jacqueline Baxter
Director, Content Experience Design & Strategy, Sitecore
Jim Nelson
Head of Digital, Beyond Blue
Manuel Janzen
Product Platform Lead Communications, Bayer
Jacqueline Baxter
Jacqueline believes in building collaborative relationships and leveraging technology to positively transform people and businesses and has a range of experience implementing content and social media strategies, marketing automation plans, and conversion optimisation tactics. An in-demand speaker at DX events around the world, she is a fan of social engagement and employee advocacy driven by high-quality, relevant content.