From CMS to CX: What every marketing leader needs to know about AI

AI is reshaping marketing.

Artificial intelligence is changing not just the customer experience but how teams plan, build, and deliver it. 

Join IDC’s James McCormick and Sitecore’s Chris Purcell to explore how AI is driving change for customer expectations and internal operations.

In this session, you'll learn:

• How AI is redefining content creation and delivery in modern CMS platforms
• What the shift away from traditional search means for your brand's visibility
• How leading teams are using AI copilots, prompt engineering, and new workflows to scale faster
• Where organizations are struggling with AI and how to avoid common pitfalls
• What marketing leaders should prioritize now to align AI investments with long-term value