AI is rewiring the rules of marketing.Join us at Symposium 2026
AI is rewiring the rules of marketing.Join us at Symposium 2026
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WEBINAR

Get future-ready: migrating, modernizing, and preparing for AI

Join our open discussion to get your questions on how to modernize your CMS solution answered.

Three office colleagues collaborating on a project.
Available on demand

Legacy CMS platforms like Kentico, Adobe, and Acquia are slowing campaign velocity, draining budgets, and keeping teams dependent on IT.

In this panel session, co-hosted by Sitecore and Horizontal and featuring financial services firm Bank of Oklahoma and leading manufacturer Shure, you’ll hear why enterprise marketers are voting with their feet and making the switch to modern solutions like Sitecore.

Together we’ll explore:

  • The breaking points that pushed teams to abandon their legacy CMS.
  • How partnering with Horizontal accelerated the switch and reduced risk.
  • The measurable business impact achieved - faster launches, lower costs, and proven ROI.

This isn’t another migration story. It’s a conversation for marketing leaders ready to reclaim speed, scale, and control. Join the open discussion, hear from users and experts alike, and be prepared to ask your questions live.

About the presenters

Christy Ary headshot

Christy Ary

SVP, Director Digital and Creative Services, BOK Financial

Liz nelson headshot

Liz Nelson

VP Product & Technology, Sitecore

Anne Norman.jpg

Anne Norman

Sr. Director of Digital Solutions, Horizontal Digital

Rogelio Villanueva

Rog Villanueva

Director of Global Web Marketing, Shure

Christy Ary headshot

Christy Ary

SVP, Director Digital and Creative Services, BOK Financial
Christy Ary is SVP, Director of Digital & Creative Services at BOK Financial, where she leads enterprise initiatives spanning web platforms, user experience, creative strategy, and marketing technology operations. She spearheaded BOKF’s transition from Sitecore XP to XM Cloud in partnership with Horizontal Digital—building the business case, aligning executive stakeholders, and defining measurable outcomes. This modernization unified a multi-brand portfolio on a cloud-native foundation, improving site performance, reducing infrastructure and maintenance costs, and enabling a future-ready architecture.

With over a decade of leadership in web strategy for financial services, Christy has built and guided cross-functional teams to deliver scalable digital solutions. Her expertise includes multi-site product management, content operations, and design. She works closely with business leaders, compliance, and IT to balance speed with security, applying a pragmatic, ROI-driven approach to digital transformation.

BOK Financial is a leading financial services company providing banking, investment, and wealth management solutions across multiple US markets. The company serves clients through a multi-brand portfolio and is known for its strong client relationships and tailored financial solutions.
Liz nelson headshot

Liz Nelson

VP Product & Technology, Sitecore
Anne Norman.jpg

Anne Norman

Sr. Director of Digital Solutions, Horizontal Digital
Rogelio Villanueva

Rog Villanueva

Director of Global Web Marketing, Shure

Rogelio Villanueva is Director of Global Web Marketing at Shure, where he leads global web and digital experience strategy across more than 20 regions and multiple languages. He focuses on operationalizing AI across real-world workflows to enhance customer experience, drive conversion, and enable scalable, intelligent digital systems from content creation to discovery and experience delivery. A Sitecore MVP Ambassador, Microsoft Certified AI Transformation Leader, and frequent industry speaker, Rogelio is passionate about building high-performing teams and evolving how organizations operate in an AI-first world while helping shape the future of digital experiences.

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