Zero click killed the SEO star: Winning content strategies for an AI-first web

The digital landscape is undergoing a seismic shift as generative AI transforms how audiences discover and engage with content.

Following the standing room only session at Symposium 2025, Zero click killed the SEO star explores the rise of zero-click search, the decline of traditional web traffic, and the urgent need for brands to adapt their content strategies for an AI-first world.

Drawing on industry headlines, real-world examples, and the latest research, this session reveals how AI-driven search and answer engines are reshaping the rules of SEO, brand visibility, and digital engagement.

Attendees will learn practical strategies for maintaining brand control, building trust, and ensuring content is both human and AI-friendly.

Five reasons to attend

• Understand the impact of zero-click search and generative AI on web traffic and SEO.
• Learn how to optimize content for both human audiences and AI engines.
• Discover practical GEO strategies for brand control, trust, and visibility.
• See how tools like Sitecore GEO Content Analyzer can improve your content’s AI-readiness.
• Gain actionable tips to keep your content relevant, discoverable, and effective in an AI-first world.

Whether you’re a marketer, content creator, or digital leader, you’ll leave with actionable insights to future-proof your content and thrive in the era of AI-powered search.