WEBINAR
AI is changing the rules. Your marketing playbook is next.
Date
October, 2026
Time
–
Your local time
Location
Online
Sequel.io broadcast
Build digital experiences for the way your customers will buy next.
LLMs research and compare. Answer engines assemble recommendations. Agents turn intent into action. Your customers are finding answers and making decisions before they ever reach your website.
That changes your job as a marketer. You’re building for people who browse and machines that interpret, select, and act on their behalf. The information behind your experiences needs to work wherever those decisions happen.
Join us to unpack five major shifts in the customer journey and what to do about each one. Get clarity on how to manage your business knowledge, rethink your digital experiences, and give your team a competitive edge.
Speaker
Scott Liewehr
Global Vice President, Market Strategy & Growth, Sitecore
Scott Liewehr
Scott Liewehr is Global Vice President of Market Strategy and Growth at Sitecore, where he works at the intersection of product, marketing, and go-to-market strategy to ensure the company's direction stays grounded in real market signals during one of the marketing's most transformative eras. He is also the founder and president of Digital Clarity Group (DCG), a research and advisory firm he created to improve the success rates of digital initiatives, and the creator of VOCalis, the industry's only dedicated voice-of-customer benchmarking program for digital agencies and consultancies.
Over more than two decades, Scott has advised global brands, partners, and technology vendors on digital strategy, customer experience, and partner selection, with a through-line of helping organizations turn digital disruption into meaningful digital advantage.
When he's not writing or working, he's on Long Island coaching soccer, refereeing soccer, or enduring the highs and lows of being a lifelong Chicago Bears, Bulls, and Cubs fan.