WEBINAR
Making the next DAM decision
DAM Readiness in the Age of AI Visibility Webinar Series
Date
November, 2026
Time
–
Your local time
Location
Online
Sequel.io broadcast
A DAM can still store and manage assets effectively while falling short of what the business needs next.
As content volumes grow and AI becomes part of experience delivery, gaps in process, governance and technology can slow teams down, create duplication and make it harder to get approved content into the right experiences. The challenge is to know what needs to change.
Some organizations can get more from what they have by optimizing workflows and strengthening governance. Others need to consolidate fragmented environments or migrate to a more scalable content foundation.
In the fourth and final session of Sitecore’s DAM Readiness webinar series, Scott Liewehr, Global Vice President, Market Strategy & Growth at Sitecore, Kristina Huddart, Content Operations Specialist & Consultant at Huddart Consulting, and Greg Bennett, SVP, Customer Value Realization at Sitecore, explore how to turn a DAM readiness assessment into the right next decision. You’ll learn how to identify whether process, governance or platform gaps are limiting progress, compare the paths available, and connect your next step to operational goals, AI readiness, and business outcomes:
- Recognize the signals that your current DAM may be limiting growth, scalability, or AI readiness
- Distinguish between process, governance, and platform challenges before choosing a response
- Evaluate when to optimize, consolidate fragmented environments, or migrate to a more scalable content foundation
- Prioritize practical next steps and build a business case connected to operational goals and business outcomes
Meet our speakers
Scott Liewehr
Global Vice President, Market Strategy & Growth, Sitecore
Kristina Huddart
Content Operations Specialist & Consultant, Huddart Consulting
Greg Bennett
SVP, Customer Value Realization
Scott Liewehr
Scott Liewehr is Global Vice President of Market Strategy and Growth at Sitecore, where he works at the intersection of product, marketing, and go-to-market strategy to ensure the company's direction stays grounded in real market signals during one of the marketing's most transformative eras. He is also the founder and president of Digital Clarity Group (DCG), a research and advisory firm he created to improve the success rates of digital initiatives, and the creator of VOCalis, the industry's only dedicated voice-of-customer benchmarking program for digital agencies and consultancies.
Over more than two decades, Scott has advised global brands, partners, and technology vendors on digital strategy, customer experience, and partner selection, with a through-line of helping organizations turn digital disruption into meaningful digital advantage.
When he's not writing or working, he's on Long Island coaching soccer, refereeing soccer, or enduring the highs and lows of being a lifelong Chicago Bears, Bulls, and Cubs fan.
Kristina Huddart
Kristina Huddart is the founder of Huddart Consulting, an independent consultancy helping organisations globally and across all industries navigate their content technology journeys, from selection through implementation to optimisation, spanning both digital asset management and the wider content operations landscape. With 14+ years of specialist experience, her work brings together people, process, data, technology, and change to help organisations build more effective, connected content ecosystems.
A Certified Change Manager and leading voice in DAM and Content Operations, Kristina is the author of the annual State of AI in DAM & Content Operations research, and a regular speaker and educator on the evolving content technology landscape. She also founded the Content Operations Collective (CoCo), a community of content operations and collections professionals.
Greg Bennett