AI is rewiring the rules of marketing. Join us at Symposium 2026, our annual global conference for digital leaders.
AI is rewiring the rules of marketing. Join us at Symposium 2026, our annual global conference for digital leaders.
Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. It is a key metric for evaluating campaign effectiveness and user experience.