AI is rewiring the rules of marketing. Join us at Symposium 2026, our annual global conference for digital leaders.
AI is rewiring the rules of marketing. Join us at Symposium 2026, our annual global conference for digital leaders.
Generative Engine Optimization (GEO)
GEO focuses on optimizing content for generative AI platforms so brands appear in AI-generated summaries and recommendations. It involves structured data, authoritative sources, and conversational tone.