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2021 Holiday Trends Report

Research reveals how UK marketers are approaching the 2021 holiday shopping season.

Lights out this Christmas? 

UK marketers are recognising the need for their brands to truly connect with consumers and maximise their opportunities as this year’s holiday shopping season rapidly approaches.

Our research conducted with Advanis reveals what 400 UK marketers are planning for this year’s holidays as we head into a time that’s vital for many businesses:

  • Why a tough past year now means 83% of UK marketers feel this holiday season is make or break for their businesses

  • Why 75% of marketers say they will limit promotions to only Black Friday weekend 

  • The key to creating experiences that consumers want, wherever they happen

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