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Machine learning drives the marketing revolution

The challenges of gaining contextual insight

You probably already collect mountains of data. But most marketers still lack a contextualized approach to enhance the customer experience in real time.

The researchers at Vanson Bourne produced a white paper explaining why customer data isn’t yet driving personalization--and what to do about it. They found:

  • Only a minority of marketers react immediately to customer interactions
  • Many companies still view customer participation as a big challenge
  • What marketers want most from a customer intelligence solution

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