What’s new with SitecoreAI™ CMS and Conversion Optimization

Create content and tailor what customers see next, all in SitecoreAI. This release brings more capabilities that once lived in separate products, including Sitecore CDP, Sitecore Personalize, and Sitecore Search, into one platform. With a single license and shared context, your team has less to connect and more to gain from AI which draws on that context.

The SitecoreAI CMS update makes content launches easier. New SitecoreAI Conversion Optimization capabilities help you personalize across channels, respond to customer actions, improve discovery, and keep search results current.

Let's get into what's new.

On Black Friday, a retailer needs its homepage offers, images, and banners approved and live at the right moment. There is little room for a missed approval or an outdated promotion. Before launch, your team needs to know what has changed, what is ready, and what shoppers will see.

SitecoreAI CMS now puts those checks where you build content. Publishing insights shows what’s live or still in draft, so you can catch a promotion awaiting approval. Compare highlights changes between versions, helping you check the offer and imagery before release.

You can publish campaign media in advance and set embargo dates for when it becomes available. Calendar preview shows how the homepage will look on the campaign date. Together, these updates give your team more control and fewer last-minute checks across separate views.

SitecoreAI now supports omnichannel personalization and A/B testing. Extend tailored content and experiments to apps, portals, kiosks, and experiences built outside Sitecore. Interactions across those touchpoints add to a unified customer profile, so visitor interests are clear and compelling experiences are easy to introduce.

A restaurant team, for example, can test loyalty offers in its app and at its kiosks using a shared audience instead of recreating rules for each channel. Your team gets a clearer view of the journey and one way to improve experiences wherever customers engage.

Deploy triggered experiences in SitecoreAI to respond to customers’ actions while intent is fresh. If a loyalty member leaves a hotel booking unfinished, their status can shape a personalized reminder; if they complete it, the response can be a helpful confirmation.

Trigger experiences from form submissions, purchases, booking updates, and loyalty milestones, then activate actions through connected platforms for email and other channels. The result is timely follow-ups that boost conversions or provide confirmations.

See how all your personalized experiences are performing in one dashboard. Spot experiences that reach no visitors, show only the default version, or return errors, then open the affected experience to fix its targeting or rules. Track reach and delivery over time to see the improvements from your changes.

You can help visitors narrow a search as they type with real-time suggestions and preview relevant products or content before they open a results page. After they select an item, a ready-made “More like this” component can show related choices without your team having to build it from scratch.

Together, these updates make it easier to move from a question to a conversion.

When Black Friday prices change or products sell out, customers need to see the latest information. The content push API gives your technical team a direct way to send updates from publishing, product, or inventory systems to SitecoreAI instead of waiting for the next scheduled scan.

That gives your team more control over when information changes, so customers can find current offers and availability.

As you evaluate your next platform, look at how its capabilities work together. Buying separate products for content, search, and personalization can leave your team maintaining integrations and piecing together context. With this release, more of those capabilities are built into SitecoreAI, giving your team and AI a shared understanding of your content and customers. That means less work connecting systems and more time improving customer experiences.