From content to experience: How AI is shaping the future of marketing

The marketing landscape is evolving rapidly, with AI reshaping how brands connect with customers across every channel. Today’s consumers demand seamless, personalized, and engaging experiences, making AI a critical tool for marketing transformation. To thrive, brands must not only adopt AI but fully integrate it into their strategy.

Unlocking AI's transformative power

Our report, From content to experience: How AI is shaping the future of marketing, is based on insights from a comprehensive survey of 405 senior executives from retail, CPG, and manufacturing sectors across North America, the UK, and Australia. These executives—85% from companies with annual revenue of $1-5 billion and 69% at VP level or above—offer unique perspectives on AI’s potential to redefine marketing workflows and elevate customer engagement. Explore key findings on AI’s current impact and the readiness challenges for scaling its use effectively.

A blueprint for the AI-Driven future of marketing

Inside this guide, you’ll find actionable insights for building cohesive, scalable AI strategies:

• AI adoption patterns: Understand how industry leaders are incorporating AI across functions, from personalized content to predictive analytics.
• Bridging the readiness gap: Discover the challenges and opportunities to scale AI effectively across large organizations.
• Augmented intelligence: See how balancing AI with human creativity can drive innovation and boost customer satisfaction.

Ready to transform your marketing? Download the full report for data-driven insights, strategies, and tools to lead in an AI-enabled future.