The era of true hyper-personalization with Sitecore + Gradial

Marketers, we’ve all been there. You want every customer to feel like the campaign was made just for them. That’s the gold standard: Personalized digital experiences at scale that hit those lofty campaign goals.

But the reality? You’ve got a big idea, big campaign targets, a brief ready to go… and then the middle work hits.

Suddenly you're buried in tickets, content reviews, disconnected tools and endless handoffs. AI should make this easier, but your software tools are still fragmented. If you’re wondering when all your tools will finally work together, we have an answer.

Our new partnership with Gradial is one of the most exciting projects we’ve worked on and a real game-changer. Sitecore and Gradial are flipping the script on marketing execution, turning things like a simple brief into scaled, personalized experiences. And doing it in seconds, not weeks.

Sitecore combined with Gradial’s multi-model AI agents are like a 24/7 creative operations crew. The agents help marketing teams write copy, build pages, tag assets, run QA, and check compliance, helping you scale the delivery of impressive, personalized digital experiences.

And because Gradial integrates with XM Cloud and Content Hub, the work isn’t fragmented anymore. From initial brief, to review to publishing, the workflows are connected so you can reach your target audience faster with personalized experience that feel made for them. And you stay in the driver’s seat, every step of the way.

Why it matters

See it in action here:

Gradial is not a replacement for Sitecore Stream. It’s a powerful complement. Stream delivers AI functionality across Sitecore’s product portfolio, while Gradial integrates directly with XM Cloud and Content Hub to unlock the next phase of Sitecore’s agentic capabilities.

We’re just getting started. Real-world pilots have already slashed campaign production time from weeks to minutes. Want to be first in line for updates? up for alerts at sitecore.ai/gradial.