For years, digital experience teams have faced a trade-off: moving to SaaS meant gaining speed, scalability, and security, but losing the flexibility to tailor their platform to the unique ways their business operates.
With Sitecore Studio, that compromise ends. Launched as part of SitecoreAI, Studio gives marketers, developers, and partners a connected framework where they can safely extend and customize SitecoreAI’s capabilities.
Studio helps organizations connect the rest of their tech stack, automate with AI, and shape their digital experience platform to fit their business, without losing the simplicity or security provided by SaaS.
The power to shape your platform
Every business is unique. Your processes, data flows, and customer journeys aren’t like anyone else’s - and neither should your platform be.
Sitecore Studio is the engine of customization within SitecoreAI. It brings together four building blocks that unlock new possibilities:
Agentic Studio, App Studio, Sitecore Connect, and the Marketplace.
Each component empowers you to find, create, or build the customizations you need to work faster and smarter. Let us walk you through the exciting ways these come together.
Agentic Studio: Creating tailored AI agents and flows
As part of the SitecoreAI launch, we introduced Agentic Studio – your AI workspace for marketing execution. It lets you automate tasks, coordinate workflows, and act on market signals, all within SitecoreAI.
With a library of pre-built agents and flows, teams can start right away and tackle a wide range of marketing challenges – from content creation and competitor research to account enrichment.
Every agent and flow operates securely within your organization’s instance, following your brand’s guidelines and never using your data to train large language models. They stay fully transparent, showing their reasoning and results so you can review, refine, and direct their work at every step.
When you’re ready, you can go further – creating your own custom agents and flows that automate your unique processes and achieve precisely what you need.
Agentic Studio gives marketers a visual interface where agents and flows can be set up and tailored - all without touching a single line of code. This puts true customization power directly in marketers’ hands and allows teams to scale their success.
App Studio: Building custom apps and extensions
App Studio lets developers and partners create and configure custom apps, extensions, and logic that run natively within SitecoreAI. Using Sitecore’s developer tools, you can rapidly build and test functionality that integrates seamlessly with the platform. Specifically, you get access to:
- Configure custom apps or publish them to the Marketplace
- Use the open Sitecore design system BlokCN
- Build with the LLM-friendly agent API
- Create workflows quickly with low code thanks to the marketer MCP
Your apps can stay private to your organization or be published to the Marketplace for others to install. This opens the door to shared innovation and gives teams the freedom to create and adopt extensions that best fit their goals.
Sitecore Connect: Integration made simple
Sitecore Connect is an additional module for SitecoreAI focused on system-to-system connectivity. It includes a library of prebuilt connectors and “recipes” that link SitecoreAI with popular marketing, data, and analytics platforms.
For organizations with unique architectures, developers can also build custom connectors using the same open framework. This helps you unify data and processes across departments, reducing manual work and keeping marketing operations aligned.
Marketplace: Discover, share and select apps
Marketplace is the public hub for finding and installing verified apps, extensions, and (soon) AI agents directly within Sitecore.
For marketers, it’s a fast, safe way to add new capabilities. This could be something as simple as an icon picker app inside your page builder or a GEO-analyzer that suggests improvements for increasing your visibility in generative AI tools.
For developers and partners, it’s a way to share and distribute their solutions more broadly. Everything available through Marketplace is designed to install securely, work natively, and upgrade automatically.
Installed apps are accessible from within the SitecoreAI interface, making the apps you’ve selected available right in the context of your work.
What Sitecore Studio means for you
If you’re a marketer, Studio expands what’s possible. It helps you adapt quickly, automate intelligently, and customize SitecoreAI to fit your team.
With Agentic Studio, you can use out-of-the box agents and flows for intelligent automation or design your own to fit your needs. And with the Marketplace, you can explore a growing library of ready-to-use apps and AI agents without waiting on IT.
If you’re a developer, Studio allows you to put your expertise to work in the context of its future-forward cloud platform. You can rely on a combination of modern tools that enable you to develop visually consistent solutions quickly and securely.
If you’re a partner, Studio enables you to build bespoke solutions for your clients or publish them in the Marketplace. You also have the option to monetize your creations, enabling new revenue streams.
And if you’re using Sitecore XP or XM and have ever considered moving to the cloud, Studio now truly makes that possible. Many teams have been drawn to the simplicity and security of SaaS but held back by the limits on customization. Studio breaks down that barrier, letting you bring forward the unique extensions, workflows, and logic that define your business, all within a modern, secure platform that’s always up to date.
How this applies in practice
Because all four components of Studio are built on SitecoreAI’s unified architecture, everything stays connected: data, content, and logic flow safely across systems.
A marketer can use Agentic Studio to create an AI agent that automates campaign personalization, while a developer extends that agent through App Studio to integrate CRM data via Connect. The result is one governed workflow that feels custom-built but runs entirely within a managed SaaS platform.
At Sitecore Symposium 2025, our partners showed what that looks like in action. In just two months, 75 organizations built more than 130 new solutions using Sitecore Studio - from sentiment analysis and content generation to design-to-component conversion.
Many of these innovations are now being prepared for release in the Marketplace, where they’ll soon be available for SitecoreAI customers to explore and use.
Start customizing today
Sitecore Studio doesn’t reinvent how teams work - it bridges simplicity and speed with flexibility and control.
By unifying extensibility, integration, and intelligent automation, Studio helps you make SitecoreAI truly your own - adapting faster, connecting systems more easily, and unlocking new possibilities for collaboration.
If you’re on SitecoreAI already, you can take advantage of Studio today:
- Customize agents in Agentic Studio
- Configure apps in App Studio
- Integrate your systems with Sitecore Connect
- Discover apps in Marketplace