Your customers are increasingly turning to AI assistants to ask questions, research products and services, and decide what to explore next. That creates a new set of questions for marketers: What does AI say about our brand? Which sources are influencing those answers? Are we showing up for the questions that matter? And, if we find something we want to improve, what do we do next?
Scrunch helps answer those questions.
Now, organizations using SitecoreAI can experience Scrunch-powered AI visibility, signals, and recommendations directly in SitecoreAI, using insights based on their own brand. Instead of starting with a generic demo of AI visibility, you can start with your own brand, your website, and the questions your customers are asking.
What is Scrunch?
Scrunch helps organizations understand how AI assistants represent their brand and where there are opportunities to improve that representation. It can help you see how your brand appears in AI-generated answers, understand the sources and citations influencing those answers, and identify areas where your visibility or accuracy could improve.
When combined with SitecoreAI, those insights connect to the content workflows your team is already using. Scrunch provides the intelligence about how your brand is appearing in AI, while SitecoreAI connects those findings to Strategy, Site Optimization, and Page Builder so teams can review and act on opportunities where they already work.
What do you get with the free trial?
The Scrunch free trial is designed to give you a focused way to explore AI visibility with your own brand data.
| Included | What it helps you do |
|---|---|
| 10 prompts tracked | Explore how your brand appears around relevant customer questions. |
| Up to 400 AI answers analyzed per month | Understand how your brand is being represented across AI-generated answers. |
| 10 pages with Site Optimization | Optimize your existing webpages to be more accurately cited and recommended in AI answers. |
| 10 pages with Content Generation | Finds the topics you track that no page on your site covers, and writes a draft in the brand's voice from facts the brand approved |
| 10 Fixes with Citation Optimization | Optimize third-party websites outside of your control by flagging factual inaccuracies and fraudulent sites and giving you a path to get changes made |
| 12 months of trial access | Build familiarity with the experience over time. |
Your initial questions are already selected for you and can be edited after the trial is claimed. But the numbers are only part of the story. The real value comes from using those capabilities together to answer three practical questions:
How is my brand showing up? Where could we improve? What can my team do about it?
Where will you see Scrunch in SitecoreAI?
Nothing to install, nothing to configure
For SitecoreAI organizations with a known public domain, we retrieve your brand audit ahead of time. When you open SitecoreAI, your brand’s AI visibility signals are already waiting—not an empty dashboard or a generic demo. There’s nothing to set up and no wait for your initial insights.
Start with Strategy: understand what is changing
The signals experience in Strategy gives you a brand-level view of changes in AI visibility. This can help your team begin identifying where something worth investigating is happening, rather than guessing where to start.
Move to Channels: find opportunities
Within Channels, Scrunch surfaces opportunities tied to your site, helping you move from a broad AI visibility finding toward areas where your team can investigate further.
Go to Page Builder: turn insight into action
When an opportunity connects to content your team can improve, Page Builder brings the recommendation into the authoring experience. Your team can review the recommendation and decide whether to apply or dismiss it before anything goes live.
That human review is important. Scrunch can surface the intelligence and SitecoreAI can help move the work forward, but your team stays in control of what ultimately gets approved and published.
How should you start?
Unlock Scrunch and make the trial your own
Your initial insights are already waiting in SitecoreAI. When you’re ready to access Scrunch itself and customize your tracked questions, an organization owner can claim the trial by reviewing and accepting the trial terms in SitecoreAI. Your existing brand data carries over into Scrunch, and the owner receives an email with access. If you’re not an organization owner, ask yours to complete this step.
Start with the questions that matter
Review the questions already selected for your brand. Do they reflect what you want customers to discover about your products, services, or expertise? After claiming the trial, you can refine those questions around your audiences and priorities.Turn insights into action
Once you’re ready, follow the insights into action:- Explore your signals. In Strategy, see what Scrunch is surfacing about your brand and AI visibility.
- Review your opportunities. In Channels, look for findings that connect to an important customer question or area of your site.
- Investigate the relevant pages. Rather than thinking about your entire web presence at once, use Site Optimization to understand where a particular opportunity may connect to existing content.
- Review recommended improvements. When recommendations are available in Page Builder, your team remains in control and can review, edit, apply, or dismiss them.
- Keep learning. AI visibility isn’t something you optimize once and forget. Scrunch can reassess visibility after published changes, so your team can continue learning from what it sees over time rather than expecting an immediate change in an AI answer.
Want to go deeper on moving from insights to action?
Scrunch’s CEO and Sitecore’s Product team explore it in this webinar.
Your AI visibility story starts with your own brand
AI is creating another place where people form impressions about your company, often before they ever reach your website. The Scrunch free trial gives you a practical way to start understanding that experience with your own data. You can see how your brand is represented, explore what may be influencing those answers, identify opportunities worth investigating, and connect those insights back to the content your team manages.