Introducing MarketingIQ: Your marketing, built, run, and improved at your direction

A campaign idea lands on Monday. By Thursday you've tracked down the right assets, rewritten the same brief for four different people, and chased approvals across multiple tools. The idea is still good. You just haven't started it yet.

Now, MarketingIQ gets that idea moving and keeps you in charge.

We built MarketingIQ around the part you're best at. You bring the judgment and creative instinct that make your marketing work. You set the goal and shape the response. Agents and tools carry out the agreed steps with the right context, and your team reviews the work before anything goes live.

Most marketing teams already have what they need. Approved content and brand assets sit in the CMS and DAM. Customer data and campaign results live in CRM, analytics, and marketing automation tools. Your team has the skills and instincts to use all of it well. The hard part is connecting everything, and that job usually lands with the marketer.

Every handoff is another place where knowledge gets lost or work stalls. Every new opportunity starts the cycle again.

AI search raises the stakes. A buyer asks an AI assistant for options in your category, and your brand is missing or misrepresented in the answer. Generating more copy won't fix that. Getting an update reviewed and published will. That's a coordination problem, and it's the one MarketingIQ is built to solve.

For 25 years, Sitecore has empowered brands to get found and chosen through the content they create. MarketingIQ builds on that work. It's the SitecoreAI module that connects what your business knows with what you need to do.

You decide where to act and what good looks like. Agents and tools do the coordinating, and every step runs inside the permissions and approvals your organization already has.

AI agents are everywhere now. What sets them apart is what they know and what they're allowed to do. MarketingIQ agents start from your approved brand knowledge and act on content you already govern in SitecoreAI. Every campaign moves through the same stages: build, run, and improve. Here’s how MarketingIQ supports each one, with your team in charge throughout.

To see it in action, let’s follow one campaign from first signal to final result. Meet Kelly, a marketer at a performance running retail company.

Turn a signal into an on-brand plan

Good direction starts with knowing where to look. Signals in MarketingIQ flag what deserves a closer look. They can come from across your marketing stack. Add Scrunch, Sitecore’s AI search visibility platform, and you also see how your brand appears in AI answers and which sources those answers cite. MarketingIQ connects that insight to your brand knowledge and content, so a gap in AI search becomes a clear next move you can act on before your competitors do. You can also start with an independent idea or a business goal.

The signal arrives on a Monday. Scrunch, which Kelly’s team uses to track how their brand appears in AI answers, flags a shift in what people are asking AI assistants. Her brand is nowhere in the answers. Then it clicks. After a weekend in the ER with a sprained ankle, Kelly remembers the nurses who looked after her, several of them wearing her company’s running shoes. The audience is already there. The brand just isn’t part of the conversation yet.

Ground every task in approved brand knowledge

In Brand Context, your team defines the approved messaging and product facts that agents draw on, along with audience insight and your wider brand guidance. Every task starts from what your brand already knows, so drafts land on brand the first time and nobody rebuilds the brief. Because every connected tool draws on the same intelligence layer, an update made once reaches every assistant and agent your team uses.

Kelly needs more than a hunch. She asks MarketingIQ which products would credibly meet the needs of nurses. It weighs product specs and stock levels against the approved claims in Brand Context, then recommends the shoe built for long hours on hard floors, along with the messaging her team has already signed off.

Direct the work from SitecoreAI or your AI assistant

You can direct the work inside SitecoreAI or from the AI assistant you already use. Once your organization connects a compatible assistant and sets up access, a marketer can ask for a concrete task in plain language. MarketingIQ provides the brand context and governed actions the assistant needs to take meaningful action. The same goes for a new campaign: ask for a plan grounded in your brand context, and agents prepare the brief and first drafts for review.

There’s no brief to write and no kickoff meeting to book. From the AI assistant she already uses, Kelly asks for a campaign plan in one sentence. MarketingIQ comes back with a recommended product and a draft brief. She sharpens the focus and approves the direction.

Hand the agreed steps to agents

Agent orchestration turns an agreed response into defined tasks and coordinates the handoffs between agents and tools. Depending on how your team sets up its workflows, the work can run from research and brief preparation through to content creation and reviewed page changes in SitecoreAI CMS. Agents can also find approved content and assets you already own and adapt them for a new campaign, so you can respond while the opportunity is still open, without paying twice for work you’ve already done.

The work fans out. Agents divide up the brief and gather what they need, from approved imagery in SitecoreAI DAM to product details in the connected product information system. They start building landing and product pages in SitecoreAI CMS. Reviewing the first draft, Kelly makes the call only a marketer would: less about running, more about endurance. The agents rework the story, and a headline her team can rally behind lands: “Hour twelve is the new mile twenty.”

Stay in control from approval to optimization

Your team directs the strategy and creative choices, and people come in at every input and approval step your workflow requires. An AI assistant gains no extra permissions through the connection, so every action follows the access your organization has set up.

SitecoreAI CMS, SitecoreAI DAM, and SitecoreAI Conversion Optimization each keep their own responsibilities. MarketingIQ connects them without taking over.

Before anything goes live, the right people weigh in. Kelly’s teammates review the landing page and creative, then make their final changes before giving the campaign the green light. A campaign built around what healthcare workers are already asking is ready while the trend is still building.

Once work is live, MarketingIQ helps you see what’s working and what to do next. Performance results, along with AI search signals if you use Scrunch, show where to focus. Agents recommend the changes, and your team decides what goes live, so each campaign builds on the last.

A week later, Kelly is back on her feet and back at her desk. The early numbers are encouraging: her brand is now cited for the right questions in AI answers, and traffic is up. But product page conversions are lagging. Her agents spot the likely gap and recommend a fix: an FAQ on fit and durability, plus a product video from the DAM. Kelly tweaks the FAQ headline and approves it. The campaign keeps getting better, and Kelly is already on to her next idea.

For CMOs and marketing leaders, the value shows up where it counts: getting to market first and turning that head start into revenue. The clearest way to prove it is to start small. Pick one workflow and agree a baseline with your team before you begin, then track four kinds of change:

• Discovery and conversion – brand accuracy in AI answers for priority questions, and conversion against a baseline
• Speed to market – time from a signal to approved work, and time spent waiting between steps
• Return on what you own – reuse of approved content and assets, and first-review approval rate
• Control at scale – approval delays, and brand or policy exceptions as work expands

For Kelly, that means timing the path from the first AI search signal to an approved campaign, then tracking how her brand shows up in AI answers and how the campaign converts in the weeks that follow.

Operational wins come first and build the case. Discovery and conversion take longer and depend on more than one workflow, so give them time and connect them back to the work that drove them.

Your team already knows what good looks like. MarketingIQ turns that knowledge into marketing that builds, runs, and improves itself, with your team directing every step from the first signal to the final result.

That's how your brand reaches the right buyers, and the AI agents working on their behalf. It's also how you get more from the content and technology you've already invested in.

Buyers already ask AI assistants to help build their shortlists. Every week a gap in those answers goes unaddressed is a week they point buyers somewhere else.

We're excited to show you what your team can do with MarketingIQ.