If you've ever had to pause your workflow to log a dev request or spent too long hunting for the right web component, you're not alone. Even small tasks can slow you down when the tools you’re using aren’t built for marketers.
Marketing teams are expected to move faster than ever, launching campaigns quickly, staying on brand, and delivering more with fewer resources.
But while the pace of marketing has accelerated, most CMS platforms haven’t kept up. They still depend on outdated, dev-heavy workflows that slow teams down and stall momentum.
That’s where XM Cloud comes in.
Built to give marketers more control (and fewer headaches), XM Cloud combines powerful tooling with an easy-to-use interface so teams can create, launch, and manage digital experiences independently.
And with our June release, we’ve doubled down on making self-serve marketing more powerful than ever.
Design library
Before: Marketers had to rely on developers to find or update components. Want to launch a regional campaign? That meant filing tickets, hunting down the right components, and hoping branding stayed intact through multiple handoffs.
Now: The design library puts all your code components in one intuitive space, ready to preview, customize, and publish without developer support. With prebuilt templates and centralized access, marketers can move faster, stay on brand, and launch high-performing content across markets in record time. And this is just the beginning. Stay tuned for even more powerful design library capabilities rolling out later this year.
Embedded fields
Before: Marketers had to switch between tools to manage structured content, slowing momentum and risking errors.
Now: With our new embedded fields panel, marketers can manage all their content, including structured and reusable content without ever leaving the Page Builder. Need to update a promo CTA that’s used across multiple pages? Make the change once, and it cascades everywhere it’s referenced. It’s a smoother, more consistent way to manage content without switching tools or risking inconsistency.
Visual page builder
Before: Drag-and-drop editing was possible, but selecting the right component in a layered layout could be tricky, especially when elements overlapped. Marketers often had to click around the canvas hoping to find what they needed.
Now: The new Layer view in the visual Page Builder gives marketers precise control over every element on the page. Think of it as an x-ray view for your content: see exactly which components make up the page, select the right one instantly, reorder layouts with confidence, and keep building all without touching code. It’s one of the most complete visual editing experiences in the market today.
Site templates
Before: Spinning up a new microsite often meant submitting a request, waiting for dev bandwidth, and hoping it gets done in time for launch.
Now: Site templates empower marketers to create, customize, and publish campaign sites on their own, fast. Let’s say you need a last-minute event microsite. Pick a template, update the content, match it to your brand, and publish, without touching a ticketing system.
Smarter marketing starts now
These updates aren’t just about features, they’re about freedom. Freedom for marketers to move faster. To test ideas. To launch campaigns on their own timeline. And to do it all while staying on brand and on message.
And we’re just getting started. This post is part one of a two-part series. Up next, we’ll explore how XM Cloud is helping teams create smarter, faster content with built-in AI.
Missed the June launch? Catch the full event on demand and explore all the latest product innovations on our new Product Strategy Page.