Acrisure boosts direct-to-consumer engagement with Sitecore

In a world where brands need to rapidly adapt to ever-changing consumer demands and behaviors, the ability to build scalable, personalized experiences is now key. During an insightful breakout session at Sitecore Symposium 2024, Steve Lamensdorf, SVP Experience, Icreon, and Chru Brar, Digital Platform Director, Acrisure, discussed how the financial technology and insurance company leveraged XM Cloud to create a unified, high-impact website that boosts user engagement and efficiency.

Kicking off the session, Chru Bar, Digital Platform Director, Acrisure shared how the company adopted a “think big, start small,” approach to achieve buy-in for its business case for change. To prove value, they started with a pilot project based on a lower-risk product – flood insurance. This step allowed the team to demonstrate quick wins and establish trust across the business. By starting small and delivering early results, they were able to build the foundation for a broader rollout.

Steps to success

Unified vision with top-down support: Securing leadership buy-in from the start was crucial to success.

Inclusive planning and agile collaboration: Acrisure involved cross-functional teams at the earliest opportunity.

Feedback and recognition to sustain momentum: Creating a feedback loop enabled departments to share insights, raise concerns, and celebrate success.

Acrisure recognized the traditional approach – a slow, hierarchical model with siloed teams and infrequent updates, resulted in rigid processes and delayed changes. By moving to an agile approach, they could drive forward with a collaborative, adaptive model that empowers cross-functional teams with real-time feedback and continuous improvement. 

Acrisure’s legacy platform was preventing the company from realizing its goals. The system’s complexity slowed down content updates and was not equipped to scale with the company’s rapid growth.

The monolithic structure limited flexibility and customization, while the dependence on technical resources led to content management bottlenecks.

In addition, the total cost of ownership (TCO) was high, and the legacy platform required resource-intensive maintenance.

By switching to a composable, headless CMS, Acrisure gained the agility to adapt quickly, integrate AI-driven insights, and deliver engaging, seamless experiences across all channels.

Standout benefits of Sitecore XM Cloud

• Flexibility: Sitecore’s headless CMS supports modular, channel-specific delivery.
• Rapid deployment: Agile methodology enables fast-time-to-market.
• Integration: Sitecore Personalize enables real-time AI-driven experiences.
• Iterative process: Leveraging a ‘crawl-walk-run’ model enables gradual expansion.

Since making the move to Sitecore XM Cloud, Acrisure is already seeing incredible results:

Acrisure shared the following tips for brands looking to embrace transformation:

1. Flexible tech stack

Invest in a composable architecture that allows for continuous, limitless innovation.

2. Engage cross-functional

Ensure alignment and collaboration between relevant teams with regular workshops and communication.

3. Pilot, prove, and scale

Start with a pilot project win to build momentum for larger initiatives.

4. Foster agility

Build agility into not just your tech, but your company mindset.

5. Select the right partner

Work with a partner who aligns with your goals and can drive strategic implementation.

Discover more about the key features and benefits of a composable digital experience platform.