Infor doesn’t just talk about orchestration. They live it. With customers in 170 countries and a portfolio that spans everything from food manufacturing to luxury automotive, Infor is a global success story in industry-specific cloud software. At Symposium 2025, the company’s AI and marketing strategy took center stage, revealing how deep expertise, purposeful innovation, and trusted partnerships are driving measurable business impact.

Rory Pumilia, Vice President of Corporate Marketing at Infor, opened the mainstage session with the message that Infor’s strength lies in its focus on industry specificity. Unlike one-size-fits-all technology providers, Infor tailors solutions to the unique needs of each sector. Whether it’s tracking the growth rate of shrimp on one side of the world or managing the 50,000 parts that make up a luxury car on the other, Infor’s software is designed to fit the exact requirements of its customers.

This commitment to industry expertise is the foundation for everything Infor does and Pumilia’s role is to connect that expertise with the brand story, showing how innovation and intelligence help customers move faster and perform better.

Infor’s adoption of AI is pragmatic, not hype-driven. The company sees AI as a multiplier of human potential, enabling teams to scale their knowledge and deliver real, measurable business outcomes. For Infor’s marketing team, the impact has been transformative, especially in account-based marketing (ABM) and personalization. Serving industries and micro-verticals, each with its own language, regional preferences, and priorities, demands content that feels native to every audience. The challenge was scaling that expertise and making every interaction feel personal.

By partnering with Sitecore and leveraging AI, Infor is accelerating its journey toward faster, smarter, and more emotionally resonant experiences. AI helps automate repetitive workflows, enrich research and data, and deepen understanding of industry headwinds and third-party insights. This frees marketers to focus on creativity, relationship-building, and driving profitable growth.

Infor’s partnership with Sitecore is built on trust, experimentation, and mutual learning. Pumilia described Sitecore as a true co-innovation partner, one that understands Infor’s business, embraces industry best practices, and is willing to experiment alongside the team. The relationship is dynamic, with both sides learning and adapting as they go.

Looking ahead, Infor is focused on expanding the use of AI across marketing, not just for execution, but for decision-making. The company is rolling out industry AI agents to customers through its products and applying the same thinking internally. The vision sets out to ensure every marketer feels like they have an industry expert working beside them.

Infor’s approach to AI is practical, purposeful, and deeply human. The company isn’t chasing trends or quick wins. It is building solutions that deliver real value for customers and empower its own teams. The partnership with Sitecore exemplifies this philosophy, with both companies willing to “fail fast” and move quickly to what truly moves the needle.

The session closed with a powerful message. Orchestration beats expertise when it’s backed by trust, collaboration, and a willingness to learn. Infor is truly living its values, shaping the future of enterprise AI, and setting a new standard for what’s possible in industry transformation.