How to optimize your omnichannel content strategy

Modern consumers have high expectations – they demand simple, connected, and personalized digital experiences at every turn. This can be challenging for marketers left with the task of creating and distributing a large amount of high-quality content. Given this state of affairs, brands need the tools and technology to serve relevant content at speed and scale, across different channels and customer touchpoints.

That’s where Content as a Service (CaaS) comes in – and our new product Sitecore Experience Edge, which offers huge benefits for marketers, developers, and customers.

Introducing Sitecore Experience Edge

Sitecore Experience Edge for Content Hub, our just released offering that enables CaaS, is a new set of delivery services for Sitecore Content Hub. Building upon the existing capabilities of our SaaS platform, Sitecore Experience Edge helps brands optimize their content strategy. By offering centralized planning and collaboration tools along with a state-of-the-art delivery method, it empowers them to publish atomic content to any channel through a highly-scalable delivery platform.

Sitecore Content Hub has enabled brands to take charge of their entire content lifecycle, offering a unified solution for planning, creating, managing, and collaboration. Now, with Sitecore Experience Edge, it’s faster and easier for brands to publish that content to any channel at scale, on demand.

If you’re aiming to reach consumers across markets, scale matters. Your digital experiences need to stand out, be consistent, and stay aligned to your business at every customer touchpoint. Here’s how CaaS empowers your teams to deploy content quickly and flexibly:

A centralized strategy

Sitecore Experience Edge is a distribution layer built on top of Sitecore Content Hub, which offers a centralized location for distributed teams to work on content. It’s a global platform that offers a simpler, faster, and more collaborative way to plan, create, and implement messaging, content plans, and various assets. Sitecore Experience Edge offers a powerful new tool for delivering it.

This can all add up to greater content value and reach – allowing users to bring content to market faster than ever. Other benefits include simpler and more flexible processes and, ultimately, cost savings through content reuse and centralization.

Take steps to omnichannel

One of the key benefits of CaaS is that it supports your omnichannel strategy. With headless architecture and modular content storage, it’s easier to distribute localized and targeted content across channels.

For example, you might have a content module you wish to publish in stores across the globe, on your website, and as push notifications to a mobile app on smart phones. CaaS lets you deliver it across channels seamlessly – rather than spending time and resources copying and pasting – or worse, recreating content for every channel.

More flexibility at the front end

The creation and distribution of headless content doesn’t just fall on marketers. Front-end developers also reap the benefits. CaaS increases the flexibility and choice for front-end implementation – plus, it’s easy to plug into existing DevOps and supports multichannel delivery.

With plenty of other brands looking to gain the attention of your customers, your content needs to not only cut through in terms of quality, but also be present in the right channels at the right time. So consider adding value and simplicity to your content distribution strategy with the streamlined architecture of CaaS.

Push your content strategy forward

Want to make an impact on your customers across all channels? Get the full details of Sitecore Experience Edge for Content Hub that enables our new CaaS solution, including how it can take your content lifecycle up a level, in our factsheet.