CHALLENGE
Modernize e-commerce experience
- Grow online business, streamline operations
- Enable connections into existing systems
- Process inventory records from stores nightly
- Provide a contemporary search experience
SOLUTION
Solutions used
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Experience Commerce (XC 9.3)
- Sitecore Commerce Connect
- Sitecore Experience Accelerator (SXA)
- Sitecore Services
- Integrations include:
- Azure (PaaS)
- Coveo
- Apple Pay
- Google Pay
- Salesforce Marketing Cloud
- AWS Cognito
OUTCOME
Aligned content and commerce
- Implemented scalable solution
- Provided convenience features such as Buy Online, Pickup in Store
- Enabled brand managers to incorporate content more directly
- Increased customer engagement
- Improved conversion rate by 25%
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