Sitecore Experience Awards

Jetstar

SEA category: Best innovation with emerging technologies
Project brief

Jetstar’s new digital platform is the heart of its business, helping 100 million visitors a year plan their journeys with ease and without interruptions.

About

Jetstar

ANZ

Travel and Hospitality

CHALLENGE

Establish a global content framework

  • Evolve digital experience
  • Ensure uptime and scalability
  • Drive customer engagement, connected feel
  • Adopt a continuous improvement model
  • Increase usability, conversion
SOLUTION

Solutions used

OUTCOME

Enabled ability to populate across all digital platforms

  • Adopted a continuous improvement model
  • Enhanced features regularly, added new ones
  • Designed a component library
  • Implemented chat bot to relieve stress on customer care, Online Click to Call
  • Improved customer and content authoring experience
  • Added auto-scaling feature for increased traffic
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