Managing the content lifecycle at scale
Microsoft needed to improve personalization across a vast, constantly changing partner audience, but its content worked against it. Assets were spread across a siloed and often unmanageable estate, making it hard to manage the full content lifecycle and deliver the right content to the right partner at the right time.
An integrated, end-to-end content and personalization platform
Microsoft brought its content and personalization together on one integrated Sitecore foundation. SitecoreAI DAM (formerly Content Hub) gives teams one managed source for content across the lifecycle, replacing the siloed estate that slowed delivery. Sitecore Experience Platform (XP 9), Sitecore AI Auto-Personalization, Sitecore Experience Database (xDB), and Sitecore Experience Analytics then turn that managed content into personalized experiences, delivered and measured at scale across 100+ markets and 11 languages.
Reusable content, personalized at scale
With this multi-year effort, Microsoft has built a seamlessly integrated, end-to-end solution that has transformed content management and personalization at scale. It helps teams work faster and smarter, speeds up and simplifies personalization, and provides greater insight into effectiveness. Teams build experiences 30% faster and have driven 244% higher engagement. Unknown MPN site visitors were cut to 11%, and 19% of members converted to paying partners. In six months, personalization drove 940 highly qualified leads to tele-sales.
See what’s possible with Sitecore