Skip to main content
Sitecore
Request a demo

Search

Request a demo

CASE STUDY

microsoft logo

Transforming the Microsoft Partner Network

How a multi-year roadmap to a seamless, end-to-end content lifecycle with Sitecore XP, Content Hub, and Sitecore AI transformed conversion and engagement rates.
Project brief

Visitors can find what they want in three clicks

The Microsoft Partner Network (MPN) is one of the world’s largest partner ecosystems with 6.6 million unique visitors and 56 million page views per year across 100+ markets and 11 languages. Partners include large global brands like IBM and Accenture, all the way down to one-person operations. Partners are critical to Microsoft’s success. With such a large and changing audience, Microsoft had to ensure it could use the MPN website to deliver personalized content to the right person at the right time.

Capabilities

XP

Digital Asset Managment

About

Microsoft

North America

IT and Telecom

CHALLENGE

Manage the content lifecycle

  • Improve personalization at scale
  • Vast and often unmanageable array of siloed content
SOLUTION

Solutions used

  • Sitecore Experience Platform™ (XP 9)
  • Sitecore Content Hub™
  • Sitecore AI – Auto Personalization
  • Sitecore Experience Database™ (xDB)
  • Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, Profile)
OUTCOME

Speeding up content management with personalization at scale

With this multi-year effort, Microsoft has built a seamlessly integrated, end-to-end solution that has transformed content management and personalization at scale. It helps teams work faster and smarter, speeds up and simplifies personalization, and provides greater insight into effectiveness. Unknown MPN site visitors were cut to 11%, and 19% of members converted to paying partners. In six months, personalization drove 940 highly qualified leads to tele-sales.

  • 30% faster to build experiences
  • 35,000 content assets
  • 244% higher engagement
Download case study

See what’s possible with Sitecore

Your success story could be next

We’ve helped leading brands transform their digital experiences, and we can do the same for you.
Request a demo
What they said
The end-to-end Sitecore XP and Content Hub solution has enabled Microsoft to develop a world-class platform that delivers high-quality, personalized and targeted content to millions of partners across the world.

Nicol Chadek

Director of Digital Marketing Operations

Microsoft

Partner logo
Avanade

Avanade

Delivering the best customer experiences on the world's most trusted cloud platfrom
Learn more about Avanade

You may also like

Platform

  • Platform overview
  • Content Management System
  • Digital Asset Management
  • Content operations
  • Conversion optimization
  • Audience and insights
  • Commerce
  • Experience Manager (XM)
  • Experience Platform (XP)
  • Connect
  • Send

Solutions

  • Product strategy
  • Modernize your DX
  • Manage global content
  • Deliver limitless commerce
  • Optimize with data
  • All Customer Stories
  • All Experience Awards
  • All Analyst Reports
  • Sitecore Symposium

Resources

  • Thought leadership
  • Resource Hub
  • Insights
  • Events & Webinars
  • Trust Center
  • Support

Services

  • Managed Cloud
  • Sitecore Services
  • Sitecore360
  • Sitecore Learning
  • AI Innovation Lab

Company

  • About Us
  • Contact us
  • Newsroom
Sitecore Corporate Logo
envelope-regular.svglinkedin-in.svgx-twitter.svgfacebook-f.svginstagram.svgyoutube.svg

© Copyright 2026, Sitecore A/S or a Sitecore affiliated company. All rights reserved.

  • Cookie settings
  • Legal Hub
  • Privacy
  • Your privacy choices
  • webmaster@sitecore.net
  • +1-855-Sitecore